Shoe brand Skechers is stepping into the iconic world of Dr. Seuss with a brand-new collection that features the author’s fantastical stories and characters – starting with “The Cat in the Hat.”
“Dr. Seuss is one of the world’s biggest cultural icons – read, shared and celebrated by millions since the 1950s. And now his legendary characters and vivid designs are here to walk the walk, in the spirit of his great talk,” said Michael Greenberg, president of Skechers. “We’ve taken our most popular footwear styles and have infused them with Dr. Seuss one-of-a-kind designs, delivering the unique charm that only he can offer – even creating matching pairs that parents and their kids can wear together.”
Skechers x Dr. Seuss is a multi-year, worldwide footwear collaboration that will bring Dr. Seuss’s world to life to wearable designs in women’s and kids’ sizes only.
“Skechers is the ultimate family brand for every age – and their broad, dedicated fanbase is a perfect fit for the millions who love Dr. Seuss around the world,” said Susan Brandt, president of Dr. Seuss Enterprises. “Their innovative spirit, vivid styling and comfortable footwear designs make stepping out in Dr. Seuss even more fun. We look forward to every chapter of this partnership, as Skechers unveils a new Dr. Seuss adventure with each new collection.”
Starting with “The Cat in the Hat,” this collection will launch with styles from Skechers Street, BOBS from Skechers, and Skechers Kids. Future collections planned include:
- “Green Eggs and Ham”
- “One Fish, Two Fish, Red Fish, Blue Fish”
- “Oh, the Places You’ll Go!”
- “How the Grinch Stole Christmas!”
This fun, whimsical collection is now available online, and will be sold in select retail stores this September in the U.S., Canada and Europe, expanding to exclusive markets worldwide.