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New 'Hollywood Rip, Ride, Rockit' Coaster for Universal Orlando

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rockit.jpgAdrenaline pumping and music thumping, you find yourself heading straight toward the sky. Suddenly, you are doing 65 mph, 17 stories over Universal Studios. Gasping with excitement, you rock out to a song you picked before strapping in. And, it’s all on video.  Once the adventure is over, you edit the video to send to your friends.  This is true high-tech, customizable, multi-sensory entertainment.

Scheduled to open in spring 2009, Hollywood Rip, Ride, Rockit will stake its claim as the most technologically advanced roller coaster in the world. The Universal Creative team is combining audio and special effects engineering, sophisticated on- and off-board video and one-of-a-kind guest personalization to create a roller coaster experience unlike any other.

“This is the perfect intersection of the digital age and theme park entertainment,” said Mark Woodbury, President of Creative for Universal Parks & Resorts. “Hollywood Rip, Ride, Rockit blends roller coaster intensity and guest interaction in a way where no two experiences will be the same.”

Hollywood Rip, Ride, Rockit touts six near-miss moments and first-ever thrills including a record-breaking loop. Ride vehicles feature the brightest and most innovative color changing LEDs in the world. High-energy visual displays fill the queue line. With up to four ride vehicles on the tracks at any given time, and with concert lighting and special effects mixed in, Hollywood Rip, Ride, Rockit will be a true high-intensity, multi-sensory experience.

Guests can customize their ride experience by choosing what song will play while they’re on the roller coaster. LED boards in the queue lines will display song options from five genres classic rock, rap, country, pop and disco. Once on-board, guests can choose their song or let the coaster’s digital sound system choose for them. When the ride is over, guests will be able to customize footage from their experience and compile it into a take-home music video.

Hollywood Rip, Ride, Rockit will be located near the Jimmy Neutron attraction traveling the southern perimeter of the Universal Studios theme park, over to the CityWalk lagoon and back.

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8 comments

Kurt Nelson March 19, 2008 - 1:48 pm

Wow, that came completely out of the blue. I wonder what they will be taking out to put that thing in.

Reply
Robert March 19, 2008 - 10:29 pm

nothing really… the station “should” be in the old bone yard… and everything built where they said it would go… Maybe I will get a reply from universal on some extra questions…

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Dj Drew March 20, 2008 - 9:47 am

Is this going to take the place of the ol’ nick studios? i really hope not, even though the studios have been deteriorating, and haven’t ever been the same since nickelodeon was at its pinnacle.

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Ricky March 20, 2008 - 10:17 am

The Nickelodeon Studios was replaced a few years ago by the Blue Man Group show. This new coaster will be built somewhere in between that building and Jimmy Neutron’s Nicktoon Blast, which took the place of The Funtastic World of Hanna-Barbera.

Reply
Robert March 20, 2008 - 11:40 pm

FYI… universal confirmed (if you cannot tell from the concept art) to me that: “The manufacturer is Maurer Söhne” just felt that was something people would want to know..

Reply
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