Nickelodeon has launched a new initiative called #KidsTogether, which uses the characters kids know and love to help families stay healthy during the coronavirus (COVID-19) pandemic.
The content will feature “SpongeBob SquarePants,” “Blue’s Clues & You!,” “Henry Danger,” “Bubble Guppies,” and “The Casagrandes,” and will offer kid-appropriate and kid-directed information on things like social distancing, proper hand-washing techniques, and activities that promote physical activity and wellness.
This initiative from Nickelodeon will not only include short-form videos and content in-between shows, but also downloadable activities and social content — plus its own online home at NickHelps.com.
In addition to #KidsTogether, Nickelodeon will also be offering Noggin, their direct-to-consumer interactive learning service for preschoolers, for free for three months starting next week to millions of kids in need with the help of national partner organizations, including the National Head Start Association and First Book.
#KidsTogether’s content features:
- Original short-form content like SpongeBob practicing social distancing, the Bubble Guppies demonstrating how to properly wash your hands, and Chickaletta and the PAW Patrol dancing together to promote physical activity at home
- Nick-branded commercials to help kids get up and moving
- Printable “Blue’s Clues & You!” activity sheets and “Bubble Guppies” coloring pages, along with offscreen activities and games for families to enjoy together
- Noggin shorts on the Nick Jr. channel for preschoolers that focus on wellness, social and emotional development, science, math, and literacy
#KidsTogether has officially rolled out domestically across Nickelodeon’s platforms, and will extend to the channel’s international markets.
To learn more about #KidsTogether and what it can teach your family during this uncertain time, visit NickHelps.com.