To celebrate Mickey Mouse’s upcoming 90th birthday, and the launch of new Mickey 90 Pandora charms, the jewelry store has launched a new, free augmented reality (AR) scavenger hunt app at Disneyland Paris.
With this new app, guests are encouraged to find the new Mickey 90 charms by scanning 5 different stickers located in Pandora shops throughout France and at Disneyland Paris – with the chance to win the actual charms!
Once the app is launched and the stickers are scanned, guests will be transported into the world of Mickey’s 90th mouse party through videos of the mouse and friends. Guests can discover five different AR scenes on their magical journey. After all five stickers have been scanned, guests will have their chance to win the charms.
To create this unique experience, Pandora partnered with a French start-up company to help immerse their guests in this digital adventure. Visitors can experience it for themselves now until Nov. 18 in Pandora stores throughout France, as well as in the Hollywood Jewel Box store at Walt Disney Studios Park.