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Pointe Orlando lines up major new entertainment complex

by Susan and Simon Veness

Pointe Orlando dining and shopping center on International Drive has signed an agreement to add a major new immersive dining and entertainment complex to its portfolio of restaurants, shops, and IMAX theater.

pointe orlando pbr cowboy bar
Photos courtesy of Pointe Orlando

The development will feature nationally acclaimed concepts Sports & Social and PBR Cowboy Bar, as well as an outdoor Live! Plaza entertainment hub, plus two additional venues to be announced at a later date.

The whole complex will cover 36,000 square feet and create an all-new lifestyle district in the heart of Orlando’s busy I-Drive corridor, with a projected opening date of 2024.

sports & social live st. louis
Sports & Social Live!

The project is a joint development between Pointe Orlando owners the Brixmor Property Group and Live! Hospitality & Entertainment (a division of the Cordish Companies) designed to offer a year-round gathering place for special events, live music, sports watching, and festivals.

Both the Sports & Social and PBR Cowboy Bar brands have already established a reputation for exciting entertainment venues in 20 U.S. locations, including Atlanta, Ga., St. Louis, Mo., Arlington, Texas, and Philadelphia, Pa., and will bring a new dynamic to Pointe Orlando, which also includes the Improv Comedy club and Main Event gaming and dining center.

pointe orlando pbr cowboy bar mechanical bull
PBR Cowboy Bar mechanical bull

Reed Cordish, the CEO of Live! Hospitality & Entertainment insisted, “We are proud to work with Brixmor Property Group to bring a world-class dining and entertainment experience to Pointe Orlando. The caliber of Brixmor’s industry leadership, the celebrated reputation of Pointe Orlando, and the evolvement of the heart of Orlando’s tourism corridor make this a game-changing development.”

The Sports & Social venue aims to feature one of the best sports-viewing experiences in the region, with its premier game-day Sports Watch activations that include state-of-the-art technology.

The eye-catching indoor/outdoor space, which will flow into the central Live! Plaza, will boast a state-of-the-art LED display at its centerpiece, capable of showing multiple games and sporting events at once.

Guests will also be able to enjoy live music throughout the week, as well as a wide variety of social games such as skee-ball, foosball, pop-a-shot, arcade games, shuffleboard, and Beirut. There will be plentiful seating both inside and out, and multiple bars.  

The iconic PBR Cowboy Bar fuses the classic bull-riding cowboy spirit with first-class hospitality, bringing an authentic country western experience that marries an electric combination of “cowboy cool” and big-time entertainment.

“Our concept continues to expand thanks to staying true to our brand and an extraordinary partnership with Live! Hospitality & Entertainment,” said CEO Sean Gleason. “PBR Cowboy Bars are now located in 10 cities around the country. It is incredibly exciting for our brand and for fans to expand our Cowboy Bar concept to Florida.”

The new Pointe Orlando venue will feature a professionally-endorsed mechanical riding bull, multiple bars, and private VIP booths, offering a lively venue for celebrating special occasions and hosting private events.

PBR Cowboy Bar also sets great store by its live entertainment, some of the best in country music, and its rich traditions, which date back to the formation of the Professional Bull Riders organization in 1992.

The Cowboy Bar concept debuted in 2008 and the PBR venues have since welcomed some of the biggest names in country music, including Luke Bryan, Old Dominion, and Justin Moore.

Additionally, each PBR Cowboy Bar recognizes Freedom Friday, a night of appreciation once a month for all military personnel, veterans, first responders, and public service members.

For more information visit SportsandSocial.com and PBRCowboyBar.com.

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