The Disney Store in the Florida Mall reopened this morning after being closed for conversion into a redesigned, interactive store. This Orlando store joins the growing list of newly-designed stores already opened around the world. By the end of the year, the specialty retailer will have 60 new concept stores in 16 major cities in North America and eight countries. Let’s take a look around and see what’s new.
One of the first things you’ll notice are these trees around the store. You can’t see it here, but the leaves are moving. You’ll also see scenes of kids in Disney clothes and costumes and movie and cartoon scenes on the trees.
To your right when you enter is a selection of merchandise from the Cars movie franchise and some Cars Ridemakerz vehicles. If you’re not familiar with Ridemakerz at Downtown Disney, it’s a model car (or remote control) that you can customize. Here a cast member helps a little princess add wheels to Mater.
Inside the “castle” is a Magic Mirror. When you wave a princess wand in front of the mirror, a special scene appears on the mirror depending on which princess wand was waved. There are many different scenes and new ones are sometimes added.
In the middle of the store is a theater and activity area. Kids can select which Disney movie or cartoon clips they’d like to see on the big screen. The screen can also display special events such as a birthday with a special message and flashing lights on the ceiling of the theater.
Now lets look at some of the most popular merchandise buyers were snapping up this morning. This high-fashion designer Cinderella doll is available in limited quantities. This store only had 12 to sell. A different princess will be available each Monday for $60, starting with Cinderella this week. See the rest of the princess dolls at the bottom of this post.
Be sure to watch Episode 38 of Orlando Attractions Magazine – The Show for our feature and interviews from the newly remodeled store.
Here’s a look at the upcoming designer princess dolls.