RiseNY will debut a theme park-style soaring ride along with curated museum exhibits in the heart of New York City on Dec. 15, 2021.
A first-of-its-kind attraction designed to connect audiences to the Big Apple’s most famous sites and moments, RiseNY was created and produced by New York-based entertainment production company Running Subway in partnership with cultural institutions, Broadway shows, and individuals who co-curated the exhibit galleries. These include the Rock & Roll Hall of Fame, Museum of American Finance, Museum of Broadcast Communications & Radio Hall of Fame, Museum at FIT, Skyscraper Museum, and the Tribeca Festival. RiseNY will donate a portion of proceeds from ticket sales to each of the partner institutions.
“New York City’s newest attraction is opening as the city is rebounding from the pandemic in an extraordinary way,” said Fred Dixon, president, and CEO of NYC & Company. “RiseNY will help the city soar to new heights, and we encourage New Yorkers and tourists alike to visit this groundbreaking and exciting new experience celebrating NYC.”
The immersive experience begins with a film showcasing the city’s history by award-winning documentarians Ric Burns and James Sanders, narrated by actor Jeff Goldblum. Visitors start in a re-creation of the city’s first subway station at City Hall circa 1904, which transforms into a fully-immersive theater with visual and special effects. As the film concludes, a present-day subway car virtually transports guests to the galleries.
“RiseNY is a unique and exhilarating attraction at the heart of New York City,” Burns said. “It’s an incredible love letter to the world’s greatest city and encapsulates the beating heart, and hub, and dazzling point of convergence that is New York. We’ve been thrilled to have a small part in this adventure, which promises to put a smile on the face of everyone who sails through.”
After the film, visitors journey through seven distinctly-themed galleries — Finance, Skyline, TV/Radio, Fashion, Music, Broadway, and Film — featuring historical artifacts, star-studded memorabilia, and engaging displays. Highlights include Madonna’s custom Keith Haring jacket, the guitar Bruce Springsteen used to write “Born to Run,” and a statue of Alexander Hamilton commissioned by his son. Also featured are original costumes and props from iconic TV shows, Beyonce’s Bill Blass-designed gown, and much more.
RiseNY culminates with New York’s first-ever flight simulation ride housed in a 46-seat, state-of-the-art flying theater. Guests will be suspended 30 feet in the air in full-motion seats inside a 180-degree, 40-foot projection dome featuring 8K aerial footage that creates the sensation of flying over the city’s iconic skyline and landmarks while wind, mist, and scents — along with a soundtrack headlined by Taylor Swift’s “Welcome to New York” and Frank Sinatra’s “Theme From New York” — enhance the experience.
“I was inspired after riding Soarin’ Over California in Disneyland with my son and always thought, wouldn’t it be amazing to fly over and around NYC?” said Running Subway President and CEO James Sanna. “And, now, over a decade later, we’ve been able to tap into the latest technology and advancements to create an experience unique to the city I love.”
RiseNY will be located at 160 West 45th Street and will be open every day except Tuesdays. Hours are 10 a.m. – 8 p.m. on Sundays, Mondays, Wednesdays, and Thursdays, and 10 a.m. – 10 p.m. on Fridays and Saturdays.
Tickets start at $24.00. Special prices are also available for children under 12, seniors 65+, students with ID, and veterans and acting members of the military.
Click here for more information.