Busch Entertainment Corp., the amusement park subsidiary of Anheuser-Busch InBev, told employees Jan. 2 afternoon and Jan. 5 that free Budweiser beer will no longer be given to theme park patrons.
Visitors of legal age will be able to buy beer at the parks, which will convert their beer sampling hospitality centers into cafes and restaurants, said Fred Jacobs, a spokesman for Busch Entertainment.
“The hospitality centers had pretty limited appeal because it was for patrons who were of legal drinking age who wanted beer,” he said. “We were looking for something that had a broader age appeal.”
The couple dozen employees who worked in the hospitality centers will be moved to other jobs within the parks, Jacobs said.
Busch Gardens’ hospitality center in Tampa will close at the end of January and reopen with a new menu, and SeaWorld Orlando’s hospitality area will close Feb. 1 for conversion to a restaurant. Sea World San Diego, Sea World San Antonio and Busch Gardens in Williamsburg, Va., are also affected.