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SeaWorld and Busch Gardens update their mobile apps with ride times, interactive maps, more

by Banks Lee

SeaWorld app screen shots

Want to know how to get from Antarctica over to TurtleTrek or find out show times for Blue Horizons? Do you remember where you parked you car at Busch Gardens?

New enhancements were recently released to SeaWorld Orlando and Busch Gardens’ park mobile apps, available for iPhone and Android devices, with interactive park maps and locations featuring GPS navigation. Dive into the new Discovery Guide apps that includes a variety of features that are both fun and useful.

Each park’s Discovery Guide app will allow guests to navigate through the park using GPS-enabled interactive maps, access real-time updates of show schedules and events and receive broadcast park notifications.

SeaWorld Discovery Guide features up-to-the-minute ride wait times and show times, ride-height filters and insider park tips that help you make the most out of your day. You can add fun photo frames to the memorable moments you’ve captured throughout your park visit and easily share the photos on your social channels.

“This announcement is part of our larger focus on guest innovation and the important role that mobile and social media plays in the travel planning process,” said Jim Atchison, president and chief executive officer for SeaWorld Entertainment. “We designed these apps based on consumer insights and mobile best practices to give our guests a premier user experience while still allowing us to invest our dollars efficiently.”

One of the newest features of the SeaWorld Discovery Guide is the in-park 50th Celebration Scavenger Hunt that is part of their “Sea of Surprises™.” If you’ve downloaded the app and are in the park, test your SeaWorld knowledge to collect badges as you visit certain locations throughout the park and earn in-park rewards ranging from themed merchandise to culinary treats.

At the end of the fun-filled day, guests will be able to find their car with the handy “car finder” feature to mark your car location when you arrive, so it’s a cinch to find when you leave.

Other Features include:
· Easy purchasing and upgrades: This summer, a mobile wallet will be added with one-touch purchasing. This allows guests to make spur-of-the-moment upgrades to skip lines with Quick Queue or add the All-Day Dining Deal. Later this year, new functionality will even allow guests to pre-order meals on the go for easy pick up at select locations.
· Push notifications: Starting next month, guests inside the park will be alerted automatically on their mobile device with offers and discounts only for app users, such as tours or culinary specials. In future releases, guests will receive contextual notifications, based on interests particular to each guest.

“Guests are interacting with their smartphone throughout the day,” said Darla Morse, chief information officer. “Our goal was to ‘put the park in your pocket,’ using a device they are already familiar with and comfortable using. These new apps are powered by the TE2 platform that scales across our 11 parks and is tied into our existing operational systems which ensures the guest will get a seamless experience.”

Mobile app users will be automatically notified to upgrade to the new Discovery Guide when more new features are launched throughout the year. For more information about the apps, and to download them, visit SeaWorldParks.com/mobile.

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