Snickers launches new ‘Intense Flavors’ with NYC pop-up ‘Hunger Bunker’ event

by Brittani Tuttle

Snickers is celebrating their new Intense Flavors with an escape room experience.”

To celebrate Snickers’ new limited edition “Intense Flavors” – Espresso, Fiery, and Salty & Sweet – Snickers has created a pop-up bunker simulation with escape room-style challenges in New York City.

The Hunger Bunker’s challenges correspond to each of the new Snickers flavors, and features a corresponding hunger symptom on the outside of the packaging: Irritable for Espresso, wimpy for Fiery, and indecisive for Salty & Sweet.

The NYC pop-up event will be free and open to the public on Tuesday, June 19, from 11 a.m. – 8 p.m. Fans who are up to the challenge can reserve a spot to go through the Hunger Bunker online.

Each of the new limited edition Snickers flavors are in stores now, and feature the classic peanut and caramel bars covered in milk chocolate, with a new flavor twist of espresso, chili pepper or salt-infused.

To learn more about the Snickers Hunger Bunker pop-up, visit SnickersHungerBunker.com.


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