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Snoop Dogg goes full-on Funko with ‘Tha Dogg House’

by Susan and Simon Veness

“Tha Dogg House” Funko retail experience is coming to Inglewood, Calif., in collaboration with rapper and songwriter Snoop Dogg, with a grand opening date set for early 2023.

snoop dog tha dogg house
Snoop Dogg
Photo courtesy of Funko

On September 13, 2022, Funko announced the joint effort with the entertainer, which will feature retail space filled with exclusive collectibles, Funko’s Pop! and Gold lines, and products that span sports, music, anime, movies, television, and more in a setting inspired by the rap artist.

“This new store stays true to who I am as an entrepreneur and rapper,” said Snoop Dogg. “I can’t wait for my fans to experience it, to touch it, to feel it. Once you see it, it’s like no other thing in the world, ‘Tha Dogg House,’ will blow your mind.”

Visitors will find a giant Snoop mural that can be used as a photo backdrop, plus pop culture moments that pay homage to the icon. The shop will also host life-sized Pop! figures inspired by the Dogg’s career.

“Snoop Dogg is an entertainment powerhouse and remains one of the most innovative and versatile figures in the entertainment industry,” said Andrew Perlmutter, chief executive officer of Funko. “We look forward to the debut of our newest retail experience and our partnership with Snoop, whose expertise and impact on pop culture further elevates the brand’s opportunity to connect with fandoms within music and sports.”

“Tha Dogg House” will be located next door to Snoop Dogg’s Clothing retail outlet, which carries wearables, memorabilia, and accessories. Both can be found across from the SoFi Stadium in Inglewood.

“Snoop Dogg’s creative genius takes Funko’s newest retail experience to the next level,” said Brian Mariotti, chief creative officer of Funko. “The immersive, Snoop-inspired floor plan appeals to his fanbase while providing all Funko fans access to some of the most sought-after exclusives.”

For more information visit Funko.com.

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