New Simpsons Springfield area now open at Universal Studios Hollywood


“Springfield,” hometown of The Simpsons, has officially opened at Universal Studios Hollywood with an immersive land situated next to “The Simpsons Ride.”

To mark the occasion, Universal Studios Hollywood hosted a neighborhood block party attended by special guests Al Jean, executive producer of The Simpsons, Nancy Cartwright, the voice of “Bart,” Yeardley Smith, the voice of “Lisa” and Joe Mantegna, the voice of “Fat Tony,” alongside Springfielders – Homer, Marge, Bart and Lisa Simpson, Krusty the Clown and Sideshow Bob.

Grand opening of Simpsons Springfield area at Universal Studios Hollywood

“Springfield” at Universal Studios Hollywood features the landmarks made famous throughout the series’ 26 seasons, including many icons not featured at the Universal Orlando area: Springfield Elementary School, the cooling towers of Mr. Burns’ Nuclear Power Plant, Springfield Police Station, Aztec Theater and Phineas Q. Butterfat’s Ice Cream Parlor.

The all-new “Springfield” culinary experience allows visitors to enjoy the places that helped it earn the distinction of being named “The Fattest Town” by the Duff Book of World Records. Guests may enjoy a “Genuine Clown-Endorsed Meal” at Krusty Burger, grab a slice that’s “a-nice” at Luigi’s Pizza, enjoy a “Taco Fresho” at Bumblebee Man’s Taco Truck, or a platter of Chicken Thumbs at Cletus’ Chicken Shack. To satisfy one’s sweet tooth, guests can visit Phineas Q. Butterfat’s Ice Cream Parlor or go nuts for a Homer-sized helping of drool-worthy donuts at Lard Lad.

The “Springfield” experience also features Moe’s Tavern, a Duff Brewery and a Duff Beer Garden, where guests can savor an authentic Duff Beer.

New strolling characters, Krusty the Clown and Sideshow Bob, also make their debut at Springfield, interacting with guests, and, in the case of Sideshow Bob, keeping a vengeful eye out for Bart, alongside existing favorites Homer, Marge, Lisa and Maggie Simpson.

“This is a must-see experience for Simpsons fans all over the world,” said Mark Woodbury, president of Universal Creative. “In spectacular fashion, guests can now enter an animated world that they’ve only seen on television – and we’re really excited to bring that world to life.”

“I might actually had been excited about the new Simpsons attractions even if we hadn’t put our blood into making it great with our fragile egos waiting for the outcome,” said James L. Brooks, Executive Producer, The Simpsons.

“The Simpsons is an enduring franchise that has withstood the test of time, contributing to why The Simpsons Ride has been an all-time favorite since it opened at our theme park,” said Larry Kurzweil, president of Universal Studios Hollywood. “As Universal Studios Hollywood celebrates its 50 year milestone celebration, the introduction of ‘Springfield’ underscores the extensive transformation underway to engage guests in dynamic and relevant, immersive entertainment.”

Jeffrey Godsick, president Twentieth Century Fox Consumer Products, added, “The ‘Springfield’ launch at Universal Orlando exceeded all of our expectations with Simpsons fans young and old traveling from around the globe to experience the immersive land. We’re so excited to now bring the world of ‘Springfield’ to Universal Studios Hollywood”.

Watch for our full segment in this new Springfield in a future episode of “Orlando Attractions Magazine – The Show”.


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