Storyland Studios, a design and production firm, is teaming up with video game publisher Ubisoft to create high-tech in-person entertainment experiences.
For now, two virtual reality (VR) offerings based on Ubisoft games are on the table: “Assassin’s Creed: Escape the Lost Pyramid” and “Prince of Persia: The Dagger of Time.:
A full-scale Ubisoft theme park is also in development. Concepts for the two- to three-hour indoor attraction will be announced at the IAAPA Expo in November.
“Video games and theme parks have a lot more in common than we think. We are excited to join forces with Storyland to continue exploring the potential for synergies and design immersive, innovative and unforgettable experiences based on our catalog of worlds,” said Ubisoft’s Location-Based Entertainment Manager Mathilde Bresson.
Ubisoft is responsible for popular video game franchises like “Assassin’s Creed,” “Just Dance,” “Prince of Persia,” “Rabbids,” and more. Just recently, the company has expanded their endeavors to film, TV, consumer products and now, themed entertainment.
“Ubisoft’s stories and characters are iconic and globally recognizable,” says Ben Thompson, chief strategy officer and head of Global Clients at Storyland Studios. “The settings within Ubisoft’s game worlds are a perfect tapestry for physical world creation.”
Storyland will also be partnering up with Alterface, the award-winning interactive technology firm is best known for their dark rides, interactive theater and interactive walkthroughs.
This isn’t Ubisoft’s first time experimenting with virtual reality. Read more about their latest team-up with Zero Latency here.