Sugar Factory American Brasserie — named “The Most Instagrammed Restaurant in the United States” by Food & Wine Magazine — is introducing Sugar Factory Express. The completely new immersive, fast-casual restaurant concept will build on the already popular Sugar Factory brand with the very first location opening this fall in Orlando.
Note: Sugar Factory Express will be in a different location than the existing Sugar Factory restaurant at the Icon Park entertainment complex.
“We love Orlando,” says Sugar Factory owner Charissa Davidovici. “This city truly is one of the happiest places on earth, and there’s no better place to provide guests with a fun, interactive, Instagrammable, and quality, fast-casual atmosphere restaurant.”
Sugar Factory’s award-winning combination of “sweets, treats & eats,” along with its internationally-recognized celebrity couture pops, smoking candy goblets, and over-the-top signature desserts, have already made it a global hot spot with 20 locations around the world. In addition to the flagship restaurant in Orlando, Sugar Factory Express will also be opening in Las Vegas, Houston, Nashville, Atlanta, New Jersey, Tampa, and Miami.
“Sugar Factory Express will focus on restaurant-quality food with fun packaging, incredible service, and unbelievable Instagrammable items in a fast-food setting with approachable pricing,” Davidovici explains. “Guests will find Sugar Factory’s signature goblets, milkshakes, sliders, and much more at the Express locations across the U.S.”
With drive-up or counter service, Sugar Factory Express will serve breakfast, lunch, and dinner. They will also offer an extensive menu of Sugar Factory’s signature items, including kids’ non-alcoholic candy goblets, slushies, kids happy boxes, insane milkshakes, stuffed cookies, and a wide variety of bakery items and coffee selections.
Select locations will also feature a full bar and cocktail menu for adults with Sugar Factory’s famous celebrity-endorsed goblets. Those include The Chainsmokers’ three JAJA Tequila Goblets, the Strawberry Cadillac Reposado Margarita (in collaboration with Nick Jonas and John Varvatos), Pitbull’s Watermelon Mojito featuring Voli 305 Vodka, and The Drake crafted with his Virginia Black Whiskey. Also available will be Bruno Mars’ Raspberry Watermelon Mojito, Watermelon Piña Colada, and Mai Tai made with SelvaRey Rum.