Every year, millions of students go off to college in hopes of becoming doctors, lawyers, and engineers. But what if you want to study how to run tourism attractions and live entertainment events? In years past, working your way up from the bottom and learning on the job was your best option, but beginning in the Fall of 2016, the Rosen College of Hospitality Management at the University of Central Florida (UCF) will begin offering Bachelor of Science in Entertainment Management degrees.
UCF’s new Entertainment Management degree program is being established with the aid of an anonymous private donor, who has contributed $5 million for the four-year undergraduate program’s creation. The program will focus on the managerial aspects of entertainment, and is the first of its kind to be offered by a SACS-accredited public institution in the United States.
The B.S. in Entertainment Management degree, offered in partnership with the College of Arts and Humanities, will provide a career path for students seeking employment as business practitioners versus performers in the nearly $1.5 trillion international entertainment industry. Graduates may pursue careers in a variety of entertainment industry sectors, including live performances and events, historical/cultural/educational exhibits, digital media, film enterprises, tourism attractions, experiential hospitality-related products, special events, sporting events and recreational or leisure activities.
Entertainment Management degree students will be immersed in the business side of entertainment in the key areas of design, engineering, operations, finance and marketing to equip them to identify, create and manage successful entertainment products. The program will also develop important management skills, including leadership, communication, critical thinking, problem solving and teamwork, to prepare graduates for management roles in private and non-profit organizations.
Students pursuing the B.S. in Entertainment Management will take classes at Rosen College and the College of Arts and Humanities to complete the 120-credit-hour program, which complements a variety of other disciplines. Undergraduates pursing degrees in music, theater, hospitality, event management and business can double major in entertainment management.
UCF will begin accepting applications for the B.S. in Entertainment Management in early April 2016. For more information, visit hospitality.ucf.edu/entertainment or contact Rosen College at 407-903-8000 or firstname.lastname@example.org.