Universal Music Group (UMG) has announced a new collection of “music-based experiential hotel properties.” UMUSIC Hotels aim to combine the experience of a luxury resort with the power of music.
Each UMUSIC Hotel will feature a state-of-the-art concert venue within the property. The first three locations will be in Orlando, Fla; Atlanta, Ga. and Biloxi, Miss. In each city, the hotel architecture and design will reflect the community’s musical heritage and history.
“Through music’s unique power to inspire and unite—especially given UMG’s unparalleled roster of artists and labels—UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways,” said Bruce Resnikoff, president and CEO of Universal Music Enterprises.
UMG and Dakia U-Ventures are also committed to creating new jobs and supporting local businesses and artists through UMUSIC Hotels.
“Every destination holds a great story just waiting to be told through its cultural heritage and its music,” said Robert Lavia, chairman at Dakia U-Ventures LLC. “Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration. And we’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”
Eventually, UMUSIC Hotels will expand to various locations across the globe. For more information about the new music-first resorts, visit UMUSIC-Hotels.com.