Universal Studios Hollywood adds new annual pass options, setting new precedents
Universal Studios Hollywood has rolled out three new options to become an annual passholder, and in doing so, has become the first major U.S. theme park to not offer any options for free parking and have blackout dates for annual passholders.
The new annual passes, which are now in effect, provide access to Universal Studios Hollywood on select days over a 12 month period to enjoy the park’s thrill rides and attractions, including the much-anticipated “The Wizarding World of Harry Potter” when it opens next spring. Each new Annual Pass member will also receive regular newsletter updates, exclusive preview event invitations, discounts on food and merchandise and eligibility for sweepstakes opportunities that include the chance to win tickets to red carpet movie premieres.
The Gold Pass, available for $299, includes 312 select days of access. The California Resident Plus Pass, available for $199, includes 244 select days of access, and the California Resident Pass, available for $139, includes 182 select days of access. None of the passes offer free parking. It was removed from all annual passes before this latest roll-out. Universal Orlando still offers annual passes that include free parking (and valet), and offer access 365 days a year.
Universal Studios Hollywood has said they added these new pass options in celebration of their five year transformation that has “substantially altered its familiar footprint to essentially define it as an entirely new destination”. Some of the new attractions recently added are Fast & Furious: Supercharged, Transformers: The Ride 3D, Despicable Me Minion Mayhem, as well as the upcoming Wizarding World of Harry Potter.
A spokesperson said, “We continually evaluate our ticket product offerings. As our five-year epic transformation comes to a close, we felt this was the ideal time to introduce a new, multi-tiered AP program with variable offerings designed to appeal to our growing consumer base.”
To learn more about the annual pass options, visit UniversalStudiosHollywood.com/tickets.