Visit Orlando—the destination’s Official Tourism Association—has launched its first full-scale marketing campaign and first TV ads since the start of the pandemic targeting U.S. residents in the Southeast for spring and summer travel to Orlando.
“The Wonder Remains” campaign marks the first time since last March that travel to Orlando has been promoted through television ads. It’s also the first time since March that the destination’s marketing organization has run advertising designed to reach consumers outside the state of Florida as previous marketing was focused within the state.
The new campaign highlights both the experiences Orlando is most known for and new, unexpected adventures through imagery of Orlando’s world-famous theme parks, attractions, elaborate resorts, and outdoor experiences coupled with important information on safety measures throughout the destination.
“This new campaign weaves both inspiration and education to help travelers who are ready to pack their bags and come now, as well as those just starting to research future travel,” said Casandra Matej, president, and CEO of Visit Orlando. “It’s critical that we connect with audiences that are currently making travel plans to ensure our share of the market and showcase the innovative safety measures implemented throughout Orlando.”
Affordability is also a key focus of the campaign, as consumers can now find over 100 deals on the Visit Orlando website, including discounts open to all visitors, as well as special programs for Florida residents and healthcare workers.
“The Central Florida region has gone above and beyond to create a safe and sanitized guest experience,” said Orange County Mayor Jerry Demings. “I believe this campaign will reach individuals who are prepared to travel to a well-prepared destination for much-needed recreation.”
Orlando is the most visited destination in the United States and the “Theme Park Capital of the World.” Tourism supports 41% of Orlando’s workforce and generates an average of $75.2 billion in economic impact, and therefore, recovery of the local tourism industry is crucial to the region’s economic health.
To learn more, head to VisitOrlando.com.