The Walt Disney Company has pledged $5 million to support nonprofit organizations that advance social justice, starting with a $2 million donation to the NAACP.
“The killing of George Floyd has forced our nation once again to confront the long history of injustice that black people in America have suffered, and it is critical that we stand together, speak out and do everything in our power to ensure that acts of racism and violence are never tolerated,” said Bob Chapek, CEO of The Walt Disney Company. “This $5 million pledge will continue to support the efforts of nonprofit organizations such as the NAACP that have worked tirelessly to ensure equality and justice.”
The pledge made today is part of Disney’s ongoing commitment to support organizations that advance social justice. In addition, through the Disney Employee Matching Gifts program, employees are able to increase their impact in their communities by donating to eligible organizations, and Disney will match their gifts.
On Tuesday night, what was observed on social media as #BlackoutTuesday, Disney aired a lineup of special programming on many of its TV networks to spark discussion of racism and oppression in America. The programming included an ABC News primetime special, “America in Pain: What Comes Next?,” that examined the protests and outrage across the country in response to the killing of George Floyd. The special was preceded by the re-run of two episodes of “black-ish”: “Hope,” which explores the issue of police brutality and flaws in the judicial system, and “Juneteenth,” which takes a look at the lack of accurate representation of African Americans in our nation’s history.
To learn more about the important work that the NAACP does, visit NAACP.org.