Burger King Corporation today officially opened the world’s first Whopper Bar restaurant at Universal CityWalk. The Whopper Bar restaurant offers guests a customizable Whopper-based menu.
“The official opening of the world’s first Whopper Bar is designed to deliver the ultimate have it your way experience,” said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. “This concept allows us to deliver America’s favorite burger in a completely personalized and premium way, and serves as a unique ‘innovation lab’ for new burgers.”
How it Works
Burger-lovers select from a Whopper sandwich, Double Whopperor the new Steakhouse XT with an extra-thick patty – and then choose from 22 different toppings. Sandwiches are built to order by an expert “Whoppertender” from the Whopper Topper, a visible toppings bar that allows guests to choose from favorites like A.1., smoked bacon, angry onions and guacamole. Guests looking for a little guidance can opt for “Bar Favorites,” which include new sandwiches, like the Bourbon Whopper sandwich, Three-Cheese Steakhouse XT and Pepper Bacon Steakhouse XT burgers and more familiar offerings, like the Angry Whopper sandwich.
Choices and Prices
Although the main feature is the Whopper, the Bar also offers a couple of salads, a fried chicken sandwich and chicken tenders. The sides offered are fries or onion rings. They also feature a few deserts and a breakfast menu.
The Whoppers are priced on the menu as meals: $6.29 for a Whopper, $7.19 for a double-Whopper and $7.39 for the XT. But you don’t have to buy a meal, the sandwiches are available on their own at a lower price. Also keep in mind that about half of the toppings are free and half are .50¢ each.
Beyond the Bar
Beyond the first Whopper Bar at Universal CityWalk, Burger King is planning to introduce the concept on a global scale over the next six to 12 months, including Munich in early summer. It is also targeting additional U.S. and international locations, such as Los Angeles, New York and Singapore.
Also New at CityWalk
Sharing the space in a food-court-like setting with the Whopper Bar are Moe’s Southwest Grill and Panda Express. They are expected to also open this week.
Downstairs and towards the center of CityWalk is the Burger King Studio where you can custom design your own BK T-shirt or choose from shirts designed by artists for $21.99 each. The Burger King Studio is also available online at burgerkingstudio.com.
Check our Photo Gallery for more pictures from the opening including a close-up look at the menus from all three restaurants.