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Activate Games gets players up and moving in a mash-up of digital gaming and family-friendly competition

by Susan and Simon Veness

Activate Games is opening a new high-tech indoor experience at American Dream entertainment venue in East Rutherford, N.J. that will blend live-action gaming and real-life competition, expanding its existing line-up of family-friendly fun.

activate games
Photos courtesy of Activate Games

Teams of two to five players can tap into their best gaming skills with a choice of over 500 sports shooting and trivia games, and action-movie experience, each boasting various difficulty levels.

Basketball shooting games blend with team trivia during Pop-A-Shot play, while a laser challenge inspired by action movies makes for a mentally and physically demanding, family-friendly option.

Players receive RFID wristbands that track their scores and progress throughout the experiences, each of which are designed for fun with family and friends, corporate team building, or serious competition.

activate games american dream

“We’re thrilled to add Activate Games to the growing list of unique experiences at American Dream,” said Don Ghermezian, CEO of American Dream. “American Dream is constantly evolving its entertainment lineup to delight our multi-generational audience. This innovative concept that combines digital and sport-style games is truly the next evolution in attractions and will be an outstanding option for our guests.”

Additional American Dreams experiences include DreamWorks Water Park, Nickelodeon Universe theme park, Legoland Discovery Center, Sea Life Aquarium, Big Snow Ski Hill, The Escape Game, Dream Wheel, and will soon include The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy.

“American Dream is an unbelievable destination with an outstanding lineup of entertainment, shopping and dining,” said Bryce Anderson, owner of Activate Games. “It’s the perfect place for us to open our East Coast flagship.”

For more information visit AmericanDream.com.

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