Busch Entertainment Corporation, the family entertainment division of Anheuser-Busch Companies, is planning on moving its corporate headquarters from St. Louis to Central Florida, home to four of the company’s nine theme parks. The transition to Orlando is scheduled for completion by July 2008.
Busch Entertainment Corporation has 26,000 employees, $1.25 billion in revenue and operations in five states.
They also announced several shifts among the company’s top managers. Chairman of the Board and President Keith M. Kasen will assume the newly created role of chairman of the board and chief executive officer. Kasen will remain in St. Louis and oversee the company’s expansion initiatives. Promoted to president and chief operating officer was SeaWorld Orlando General Manager Jim Atchison. Atchison will lead the company’s domestic operations, which include SeaWorld parks in Orlando, San Diego and San Antonio; Busch Gardens parks in Tampa and Williamsburg, Va.; Discovery Cove in Orlando; Sesame Place in Langhorne, Pa.; and three water parks: Adventure Island in Tampa, Water Country USA in Williamsburg and Aquatica, SeaWorld’s water park, which is scheduled to open in Orlando in spring 2008. Atchison’s replacement at SeaWorld Orlando will be announced within the next week.
“Moving our headquarters allows us to exploit the considerable opportunities and synergies offered by Central Florida, one of the world’s premier family travel destinations,” Atchison said. “Basing our operations in Orlando will make BEC (Busch Entertainment Corporation) more efficient and allow us to deliver greater experiences to our guests and greater value to Anheuser-Busch shareholders.”
No location for BEC’s new Orlando headquarters has yet been selected.