Europe’s first Peppa Pig theme park set to open in 2024
Merlin Entertainments has announced that a new Peppa Pig theme park will open in 2024 at the Legoland Deutschland Resort In Günzburg, Germany.
Following the success of the Peppa Pig park in Florida – and with a second U.S. park set to open next year in Texas – the EU’s first independent Peppa Pig-themed park will open just in time for the 20th anniversary of the globally-popular brand, with family-friendly rides, interactive attractions, themed playscapes and shows.
“We are dedicated to creating experiences that bring joy, stimulate learning and imagination, and produce engaging, lasting memories for guests of every age and ability,” said Merlin Entertainments CEO Scott O’Neil. “This new Peppa Pig Theme Park builds on the incredible success of Peppa Pig Theme Park in Florida and Peppa Pig World of Play locations spanning across the globe from Texas to Shanghai. We look forward to continuing to celebrate our dynamic partnership with Hasbro by creating more opportunities and bringing phenomenal brands like Peppa Pig to life through our attractions.”
Merlin Entertainments and Hasbro
The new park is part of the ongoing partnership between Merlin Entertainments and Hasbro (owner of the Peppa Pigbrand) to build and operate attractions geared towards preschoolers and their families.
“We are excited to embark on the journey again with our friends at Merlin to bring the first Peppa Pig Park to our fans and families in Europe and expand the reach of this immersive experience,” said Hasbro’s VP of Location Based Entertainment Matt Proulx. “Adding another location furthers our strategy of offering more meaningful ways for families to engage with our brands. We have so much in store for Peppa’s big anniversary year in 2024 and cannot wait for guests of all ages visiting Bavaria to create lifelong memories with Peppa and her friends.”
Peppa Pig Dallas-Fort Worth Celebrates Groundbreaking
In other Peppa-related news, Peppa Pig Theme Park Dallas-Fort Worth in North Richland Hills, Tex. officially broke ground this week, with a ceremony featuring six kids in child-sized hard hats (with Peppa Pig ears, of course) who joined Peppa to dig into pink sand with kid-sized shovels.
“When Peppa Pig Theme Park in North Richland Hills opens in 2024, Merlin Entertainments’ footprint in Texas will include five interactive and immersive attractions,” said Jeremy Aguillen, the park’s general manager.”With the focus on family entertainment in North Richland Hills, it was an easy decision to build our next Peppa Pig Theme Park here. Both the City of North Richland Hills and Hasbro have been excellent partners in bringing this playful and popular early childhood brand to life.”
