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‘Harry Potter and the Cursed Child’ takes over Times Square to celebrate global expansion

by Brittani Tuttle

“Harry Potter and the Cursed Child,” the stage play inspired by “Harry Potter,” welcomed fans ‘Back to Hogwarts’ last night by launching a new campaign with a takeover in Times Square.

harry potter and the cursed child

Award-winning actress and fan Sarah Jessica Parker was in attendance, along with many Wizarding World fans and influencers. Nearly all of the screens in Times Square were taken over with the never-before-seen “Harry Potter and the Cursed Child” campaign. The play is currently being performed in London, New York, and Melbourne, with more productions opening soon in San Francisco, Hamburg, and Toronto.

harry potter and the cursed child

“We are very proud that J.K. Rowling chose to tell her eighth story on stage. Just as she created a generation of lifelong readers with the ‘Harry Potter’ book series, ‘Harry Potter and the Cursed Child’ is now doing the same for theatre, with over half of our audiences worldwide being first time theatre-goers of all ages,” said Sonia Friedman and Colin Callender, producers of the play. “Three years in and over 2 million tickets sold thus far, it is so exciting to watch audiences all over the world be transported ‘Back to Hogwarts’ to revisit their beloved characters. There is nothing like the experience of being in a theatre with a community of others, seeing and experiencing in real-time as the magic unfolds live before your eyes.”

harry potter and the cursed child

As a thank you to fans, and a nod to Platform 9 3/4 at King’s Cross Station, “Harry Potter and the Cursed Child” has announced that 934 fans around the world will get to watch the show as complimentary guests with free tickets!

To find out how you might be one of them, visit HarryPotterOnStage.com and select your chosen location.

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