Harry Potter New York bringing Butterbeer to the Big Apple for the first time ever

For the first time ever, starting June 3, witches and wizards visiting Harry Potter New York will be able to enjoy the taste of Butterbeer in New York’s only Butterbeer Bar.

harry potter new york
Evanna Lynch, who played Luna Lovegood in the Harry Potter films, was the first ever patron of the flagship store’s Butterbeer Bar.
Photos courtesy of Harry Potter New York

Upon entering the Butterbeer Bar, fans will be greeted by a giant cascade of glowing Butterbeer bottles, each featuring a collectible MinaLima label. Nearly 1,000 bottles will rise from the floor and “float” over the bar as the iconic beverage moves magically across the ceiling through copper pipes.


Guests can enjoy a frothy cup of Butterbeer served in a souvenir tankard, a scoop of refreshing Butterbeer ice cream, or freshly-poured bottled Butterbeer — all alongside a range of other Wizarding World-inspired treats.

Made and brewed in the U.K., bottled Butterbeer has its own unique style and comes in souvenir glass bottles featuring an exclusive, collectible label designed by MinaLima, the duo behind the graphic design of the Harry Potter and Fantastic Beasts films.

Also on June 3, fans will find a brand-new bottled Butterbeer label, exclusive to Harry Potter New York and only available in-store. Designed by MinaLima, the label is inspired by the Magical Congress of the United States of America (MACUSA) — which was introduced in “Fantastic Beasts and Where to Find Them.” Featuring rich reds, whites and blues reminiscent of the American flag, the label features both the MACUSA and Butterbeer insignias.

The magical soft drink has been available at Warner Bros. Studio Tour London and The Wizarding World of Harry Potter at Universal Parks & Resorts destinations around the world since 2010, but this will mark the beverage’s first time being available in New York City.

harry potter new york

Harry Potter New York will open its doors starting June 3, inviting fans to experience the Wizarding World in a new way that spans three floors and over 21,000 square feet. Click here to learn more.


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