Step into Isla Nublar! Jurassic World attraction opening from Universal in Thailand
Jurassic World: The Experience, a brand-new immersive attraction, will open later this year in Southeast Asia.
Jurassic World: The Experience opens in Bangkok, Thailand in the second quarter of 2025. That means it is scheduled to open sometime during April, May, or June of this year. This marks the movie franchise’s first stand-alone immersive attraction in Southeast Asia.
Artwork courtesy of Universal
However, this project was not inexpensive to build. At over $35 million to construct, this immersive experience combines the efforts of NBCUniversal’s parks and attractions division (Universal Destinations & Experiences), Thailand‘s Asset World Corp (AWC), and Singapore-headquartered immersive experiences firm Neon. This project qualifies as massive compared to the intricate, limited-time Tribute Stores that Universal Orlando Resort creates.
Photo courtesy of Universal
When completed, “Jurassic World: The Experience” will take up about one and a half acres (about 6,000 square meters). The project will be located in Asiatique The Riverfront, an open-air mall on the banks of the Chao Phraya River. This project fits into the Asiatique The Riverfront’s stated goal to “provide family-friendly, immersive experiences that foster connections and strengthen its status as a premier destination.”
“The company wants to develop this tourist attraction into a new landmark for Bangkok and Thailand,” said Narit Therdsteerasukdi, Thailand’s Board of Investment secretary-general.
Universal continues to display an increased interest in developing attractions beyond its theme parks. Later in 2025, Universal Horror Unleashed will open in Las Vegas, Nevada as a year-round haunt attraction.
Jurassic World: The Experience
Photo by Matt Roseboom
While Southeast Asia already has a “Jurassic Park” attraction at Universal Studios Singapore, the upcoming exhibit outside of the parks promises more than guests experience at a theme park ride.
Universal says guests will “navigate Isla Nublar while making their way to safety in an exploration of the island’s wonders.” Animatronic dinosaurs will be part of the expedition.
Also, a new dining opportunity is in development in coordination with Jurassic World: The Experience. The designers stated that this food and beverage area should fit seamlessly within the immersive journey with culinary delights.
Asset World Corp
Several leaders involved in bringing Jurassic World: The Experience to Thailand shared remarks about the upcoming project.
Wallapa Traisorat, chief executive officer and president of Asset World Corp Public Company Limited (AWC), said:
We truly appreciate the shared value that Neon and Universal Live Events & Location-Based Entertainment bring to this partnership, setting a new benchmark in delivering happiness, innovation, and sustainable value for generations to come.
This collaboration will create an unparalleled attraction at Asiatique The Riverfront Destination, in the heart of Bangkok by the Chao Phraya River, featuring a total development of over 10,000 square meters, including more than 6,000 square meters dedicated to Jurassic World: The Experience, which will immerse guests in a thrilling new adventure deep into Jurassic World, as they roam amongst the largest creatures to ever walk the earth.
We are committed to strengthening Thailand as a global sustainable tourism destination, where tourism and sustainability go hand in hand. Through this collaboration, AWC aims to inspire people worldwide and across generations to build a better future by integrating innovative and sustainable concepts into entertainment.
Neon
Ron Tan, executive chairman & group CEO of Neon, said:
Neon is thrilled to partner with Universal Destinations & Experiences and Asset World Corp to bring Jurassic World: The Experience to the vibrant city of Bangkok. With our track records of sold-out shows in cities around the world, we are confident that this immersive spectacle in Thailand will raise the bar even higher, exceeding every expectation to deliver an unparalleled experience into Jurassic World.
We would like to thank our partners for their support in making this incredible vision a reality, and we eagerly look forward to welcoming massive crowds into Jurassic World: The Experience.
‘Jurassic World’ continues to be part of pop culture
The “Jurassic World” movie franchise appears to have staying power. As a three-part follow-up to the classic “Jurassic Park” movies, “Jurassic World” did well at the box office from 2015-2022. Guests can ride attractions based on the films at Universal Islands of Adventure in Orlando and Universal Studios Hollywood in California. Several other temporary experiences involving this dinosaur franchise can be seen worldwide, such as a live touring show. With “Jurassic World: Rebirth” hitting theaters this summer, many more immersive experiences like Jurassic World: The Experience could be built.
For the latest information about Jurassic World: The Experience, please visit the official website. There, interested parties can join the waitlist to access pre-sale tickets.
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