In the lead-up to the grand opening of Jurassic World VelociCoaster on June 10, a new Tribute Store has opened in Universal Studios Florida themed to the franchise.
Normally utilized as a customizable retail experience to celebrate various events at Universal Orlando Resort, this Tribute Store will be the first to celebrate an all-new attraction and film franchise. With three themed rooms inspired by the films, this is the place for guests to stock up on Jurassic World gear, collectibles, snacks and more.
In addition to the Jurassic World merchandise, there are also new collections available based on Mr. DNA, the animated series “Jurassic World: Camp Cretaceous,” and custom items made exclusively for Universal.
Upon walking under the iconic Jurassic World entry gates, guests will encounter:
- Control Room: This first room will take guests into the Jurassic World VelociCoaster control room, where they’ll analyze a variety of dinosaur vitals as they shop for new merchandise celebrating the new attraction.
- Raptor Paddock: Those brave enough to enter the Raptor paddock might see a member of the pack among the new “Into the Wild” and “Tropical” merchandise collections. “Into the Wild” features dinosaur-themed, neutral-colored items like spirit jerseys, socks and key chains, while the “Tropical” line features trendy tie-dye hoodies, beach hats, and bright summer-colored items.
- Lab: See where the dinosaurs were created and get a behind-the-scenes look at rare, authentic props that were used in the original “Jurassic Park” films. Here, fans can check out the new Mr. DNA merchandise that includes stickers and tumblers.
In addition, guests can get up close with a few of the gentle giants, like a Triceratops, while browsing the new Camp Cretaceous merchandise inspired by the animated series. There are even “human treats” available, like Jurassic World VelociCoaster s’mores and cupcakes, chocolate dinosaur eggshells, and a “Dig-In” dessert jar filled with chocolate cake and frosting.
If you can’t make it to the park to check out the store in person, don’t worry; there is an assortment of themed merchandise available online at Shop.UniversalOrlando.com.