The Lab gaming hub now open at Area15 with AR dodgeball
The Lab is a newly branded hub for high-tech attractions new and old at the Area15 district in Las Vegas, Nev.

The Lab at Area15
New attractions inside The Lab include augmented reality dodgeball, a laser maze, and the Bot Breach virtual reality battle against a robot. These join existing attractions now annexed into The Lab, such as an F1 racing adventure and a virtual reality attraction providing the sensation of being a bird.

“We’re expanding upon the brick-and-mortar, immersive, and interactive attractions Area15 has become known for into a new, personalized playground of the future,” said Winston Fisher, CEO of Area15, “a distinctive, digitally augmented world where each visitor can design their own unique adventure.”

Also new at Area15 is OriginQuest (a smartphone-driven scavenger hunt focused on new lore revealing how Area15 came to exist) and Lite-Brite: Worlds of Wonder (a floor-to-ceiling exhibit space).
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