Lego and Ikea team up for a versatile, playful storage solution
Every parent knows play is an essential part of everyday life for kids, but where children see a world of imagination, parents often see a mess. That’s why Ikea partnered with Lego Group to create Bygglek, a new, limited-edition collection that combines play with storage.
In a 2020 Lego Play Well study, parents recognized the importance of letting kids play in their own way. However, while 85 percent of parents admit that messy play makes children feel free and helps develop their creativity, 51 percent also worry about their kids making a mess and feel the need to clean up – sometimes even while their child is still playing.
“Play lets us explore, experiment, dream, and discover,” said Andreas Fredriksson, designer at Ikea of Sweden. “Where adults often see a mess, children see a stimulating, creative environment, and Bygglek will help bridge the gap between these two views to ensure more creative play in homes around the world.”
Available starting Oct. 1, 2020, at Ikea U.S. stores and online, the Bygglek playful storage solution addresses that issue. With three different-sized storage boxes with Lego studs on the top and front, as well as a set of curated bricks, children can build directly on the boxes, and parents can clean up without dismantling their kids’ creations.
“Bygglek is more than boxes, it is storage and play intertwined … fueling creativity and making it possible to have more fun together,” said Rasmus Buch Løgstrup, designer at the Lego Group. “Bygglek is all about endless possibilities, just like the Lego System in Play.”
The Bygglek collection consists of four different products: one set of three small boxes, one single large box with lid, one single medium-sized box with lid, and one 200-piece set of Lego bricks to kick-start the playful experience. Plus, the studs used on the lid and front are part of the Lego System in Play so that Bygglek can be used with any existing and future Lego elements.
“I still have my Lego bricks from the ’70s,” Fredriksson said. “You never throw them away. You keep them or pass them on to the next generation. It is important that Bygglek has the same quality and the same feel.”
Click here for more information about the Ikea Bygglek collection.