Mattel water parks announced with Barbie, Hot Wheels | Locations revealed
Mattel water parks are coming to multiple locations across the U.S., including a location in Orlando, with attractions based on Barbie, Hot Wheels, and other iconic Mattel toy brands.
Image courtesy of Mattel
The park will be called Mattel Wonder Indoor Waterpark [sic]. The future locations include Orlando, Fla.; Bellevue, Neb. (near Omaha); and Bradley, Ill.
Mattel revealed the project for Orlando on Nov. 18, 2025, and announced the additional cities on Dec. 17.
Photo by Blake Taylor
Mattel Wonder Indoor Waterparks will integrate Mattel’s well-known brand portfolio into water park attraction staples such as lazy rivers, wave pools, and slides. Water park management consultant American Resort Management will join developer I-dentity Group and aquatic design firm Martin Aquatic in bringing these properties to life with the immersive aquatic destinations across the U.S.
Julie Freeland, VP of global location-based entertainment at Mattel, had this to say about the collaboration: “Mattel Wonder Indoor Waterparks will encompass many iconic Mattel brands that span generations of play, offering innovative water-based attractions and amenities in an exciting new format for Mattel.” She then went on to state, “We are thrilled to collaborate with these incredible industry leaders in waterpark development to create an unparalleled experience for guests to make connections with their favorite brands in an entirely new way.”
“As experts in waterpark management and hospitality development, our team is primed to create one-of-a-kind guest experiences at every Mattel Wonder Indoor Waterpark location,” Rick Coleman, CEO of American Resort Management, stated. Coleman has 25 years of experience in his field that he’ll be bringing to the project.
Chris Schroeder, CEO of I-dentity Group, added, “We are excited to bring Mattel’s brands to life within this new entertainment-based destination, and with the diverse portfolio of iconic brands from Mattel, there is no limit to the fun and excitement that each and every Mattel Wonder Indoor Waterpark will offer its visitors”
More details on the Mattel Wonder Indoor Waterparks will be announced soon. As for what to expect from the experience, the president and creative director of Martin Aquatic says, “Blending our innovative experiential design with Mattel’s family of brands is like a dream come true … We can’t wait to inspire that same childlike awe for kids and adults alike as they cross the threshold into every Mattel Wonder Indoor Waterpark.”
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