As part of its centennial anniversary celebration, Disney is partnering with Post to create limited-edition Disney100 Post breakfast cereals.
By Anthony Langdon
The Disney100 Post cereals are available in a fruity-flavored, Mickey Mouse head-shaped variety and a confetti cake flavor, both available at major grocery retailers nationwide. A special edition of the new confetti cake cereal will also be available in a Mickey Mouse-themed collector’s metal tin exclusively at Walmart.com in limited quantities.
The fruity cereal with red and blue Mickeys featuring Disney and Pixar characters on its box will be available in stores throughout 2023. While this box will remain the same throughout its run, the confetti cake flavor cereal will offer three different boxes, allowing consumers to collect Disney100 Post cereal boxes sporting three different Disney and Pixar character designs.
The limited-edition collectible Mickey Mouse Club-themed metal tin will retail for $40 and contains an exclusive cardboard cereal box with classic Mickey Mouse and Minnie Mouse in front of the words “Disney 100 Years of Wonder.” The Post logo at the top of the box is also retro, throwing back to the cereal brand’s early days as well as Post’s original collaboration with Disney all the way back in 1934.
“Post Consumer Brands is honored to join in the celebration of Disney100 alongside other manufacturers creating unique offerings this year,” said Logan Sohn, senior brand manager at Post Consumer Brands. “We are inspired by Disney and the wonder they’ve unlocked for consumers over the past 100 years, and we hope these themed cereal offerings help bring the celebration to life at the breakfast table.”
Check out Post Cereals’ Instagram page for more information about the Disney100 Post collector’s edition tin.