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New Transformers Elite Optimus Prime robot debuts

by Samantha Davis-Friedman

Hasbro and Robosen Robotics have debuted the world’s most engaging Transformers robot, the Elite Optimus Prime.

Elite Optimus Prime robot
Images courtesy of Robosen Robotics

The latest collaboration between Hasbro and leading robotics innovator Robosen Robotics has resulted in the new interactive robot, bringing the Autobots leader to life through advanced programmable capabilities, voice-activated interactions, and state-of-the-art auto-converting technology.

The 16-inch tall Elite Edition robot is a smaller version of the limited-edition Flagship Optimus Prime launched last year and features over 5,000 components, including 60 microchips, 27 high-precision servo motors, over 43 pre-installed commands, and 80 phrases voiced by original “Transformers” actor Peter Cullen. In addition, the Robosen app allows users to customize their robot with unique actions and sequences.

“We are excited to bring this lighter, more compact Optimus Prime to fans of the franchise,” said Robosen USA Director Sean Tang. “The re-engineered scale offers a smooth, fast conversion, making the Elite Optimus Prime more agile and speedy, which we’re thrilled to once again bring to life for all our fans and customers, through our collaboration with Hasbro.”

Elite Optimus Prime robot

The new Optimus Prime robot comes with a premium foam protective travel case, the Energon Axe with swivel-back grip, the Ion Blaster with integrated light and switch (built-in battery included on the Blaster), a charging adapter, and two built-in rechargeable 1200mAh lithium-ion batteries. 

Elite Optimus Prime is $699.00; Flagship Optimus Prime is $1,200. Click here for more information, or follow Robosen Robotics on Instagram, Facebook, and Twitter.


Robosen’s Elite Optimus Prime - auto-converting TRANSFORMERS Autobot leader with new compact design
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