A little over a year after its inaugural revolution, I-Drive 360’s enormous 400-foot observation wheel has been rechristened with a sweet, bubbly new name: Coca-Cola Orlando Eye.
This partnership with Coca-Cola allows guests to share enhanced new experiences on the observation wheel from the moment they enter the attraction. Guests will be greeted with a refresshed look throughout the interior and exterior of the Eye’s terminal building, featuring Coca-Cola’s signature red and white colors. On the wheel itself, select capsules have been transformed to offer the ultimate visitor experience, featuring special décor, an upbeat music selection, selfie sticks, themed tablets and Coca-Cola coolers to certain riders.
“In just one short year, the Orlando Eye has become recognized as a Central Florida icon. We are delighted to partner with Coca-Cola, an iconic brand globally recognized for sharing moments of happiness and celebration with loved ones,” said General Manager Robin Goodchild. “The Coca-Cola Orlando Eye combines these elements to create an enhanced experience, giving guests the opportunity to create and share new memories.”
“For Coca-Cola, our mission is simple – to refresh the world and inspire moments of optimism and happiness, while creating value and making a difference,” said Krista Schulte, Vice President of Foodservice and On Premise, Coca-Cola North America. “Our partnership with Merlin Entertainments to create the Coca-Cola Orlando Eye helps us achieve our mission together by providing guests special memories while taking in the views of Orlando in an enhanced and refreshing way.”
For more information on the observation wheel, visit OfficialOrlandoEye.com and watch this installment of Photo Finds featuring the new Coca-Cola Orlando Eye branding, and our new video covering the new name’s debut: