Reebok and Universal Brand Development have officially unveiled a collaboration 65 million years in the making: the Reebok x Jurassic Park full-family footwear and apparel collection.
The first-ever product line celebrating the history of “Jurassic Park” reimagines some of Reebok’s most well-known sneakers against the backdrop of Universal Pictures and Amblin Entertainment’s 1993 blockbuster, with each footwear model spotlighting key characters and props from the original film.
The Reebok x Jurassic Park collection includes:
Pump Omni Zone II ($200) – After combining dinosaur and sneaker DNA, Reebok created a shoe some 65 million years in the making: the Pump Omni Zone II. Inspired by the carnivorous Dilophosaurus, this style-forward shoe features dinosaur graphics on the upper and a nubuck base material with hints of skived leather.
Instapump Fury OG ($200) – Inspired by the iconic Jurassic Park guest vehicles, it features a leather collar lining mimicking the SUVs seats, battle damage graphics on the sole and sides, and the official mark of Jurassic Park on the legendary pump ball. Available in adult and infant sizing.
Zig Devil Kinetica ($140) – The contemporary sport-style Zig Kinetica II is designed to resemble the park staff’s SUVs. The tongue incorporates leather webbing with details that mimic the vehicle’s rearview mirror and the famed electric fence, as well as a speckled midsole inspired by the high-speed chases through the mud.
Club C 85 ($110) – The notorious Dennis Nedry makes his mark on the classic Club C from the floral print heel (in honor of the first shirt he wears in the film) to the zebra-striped pony hair heel cap, which mimics the screensaver on Nedry’s computer. The shoe also features a bright yellow tongue in a rubber raincoat material in memory of Nedry’s failed attempt to escape from the island with stolen dinosaur embryos.
Club C 85 ($100) – This Club C is inspired by Dr. Alan Grant with a tan suede upper, bandana collar lining, and a denim-colored outsole. While both sock liners match the denim outsole, the right sock liner also features a Velociraptor claw graphic. Available in adult, grade school, preschool, and toddler/infant sizing.
Classic Leather ($120) – Inspired by Dr. Ian Malcolm’s fascination with chaos theory, this Classic Leather is part simplicity, part utter chaos. The chaotic lateral side of the shoe celebrates Ian Malcolm’s fashion sense and flashy lifestyle with a range of textures and patterns from floral to sabertooth tiger, while the simplistic medial side features the Jurassic Park logo and a brooch jewel detail in a nod to the necklace Dr. Malcolm wears throughout the movie.
Club C Legacy ($100) – This Club C Legacy honors Mr. DNA, the cartoon character that explains the process of recreating dinosaur DNA. The clear TPU outsole reveals a Mr. DNA strand logo on the bottom of the left shoe and a mosquito graphic on the right shoe. The Club C Legacy is finished with a cracked egg collar and bubbled heel.
Jurassic Stomper ($200) – The Jurassic Stomper is inspired by the uniforms of the infield InGen staff and features a rugged leather and neoprene upper and multiple patches, which can be changed depending upon your division within the organization.
In addition to adult-sized footwear, the line also features an additional Classic Leather and Zig Dynamica in grade school, preschool, and infant sizing, as well as a full range of adult apparel in unisex sizing. Highlights of the apparel collection include a Mr. DNA hoodie, a utility vest to match the Jurassic Stomper, and a variety of Reebok x Jurassic Park-themed T-shirts.
The collection will also feature elevated footwear packaging. A portion of the boxes resemble original “Jurassic Park” toy packaging from 1993, while others draw on themes from the film, including Nedry’s infamous fake shaving cream can, the cages and paddocks used in the park to keep dinosaurs contained, and even Mr. DNA.
The Reebok x Jurassic Park footwear and apparel collection is available online beginning July 30, 2021. The Dennis Nedry Club C 85 and navy T-shirt will be available exclusively for Reebok Unlocked members.
Check out this fun parody news report released by Reebok and Universal that announces a partnership between Reebok and InGen — the fictional bioengineering corporation responsible for recreating dinosaurs in the original “Jurassic Park” film — and reveals how the two spliced sneaker and dinosaur DNA: