The Walt Disney Company has launched its 2018 Share Your Ears campaign, which will benefit critically ill children and their families with Make-A-Wish.
The new campaign kicked off last night during “Mickey’s 90th Spectacular” on ABC with a segment from Robin Roberts, co-anchor of ABC’s “Good Morning America.”
For the third year in a row, Disney is supporting Make-A-Wish by encouraging fans to share their ears on social media to help grant more wishes. Now through Nov. 17, 2018, Disney will donate $5, up to a total of $2 million, to the organization for every public photo posted showing off Mickey Mouse ears on Facebook, Instagram or Twitter using the hashtag #ShareYourEars.
“Make-A-Wish does such vital work and I am excited to be part of an initiative that will help make wishes come true for even more children,” said Roberts.
Starting today, guests at Walt Disney World Resort, Disneyland Resort, and Disneyland Paris can #ShareYourEars with fun photo opportunities, including themed photo walls created exclusively for the campaign by Walt Disney Imagineering.
Guests aboard the Disney Cruise Line can take part with a special onboard photo opportunity using ship elements as the backdrop to provide the “ears.” At Hong Kong Disneyland, guests can find #ShareYourEars photo frames along Main Street, USA.
“It is a tremendous honor to support children whose wish is to come to Disney. Wish granting exemplifies the magic our 160,000 cast members and Imagineers create for guests all over the world every day,” said Bob Chapek, Chairman of Disney Parks, Experiences and Consumer Products. “With this third Share Your Ears campaign, we’ll get to make a difference in the lives of even more children and families.”
Fans can also stop by their local Disney Store to participate! Now through Nov. 17, guests can decorate their own paper Mickey ears and snap a photo at participating Disney Store locations. You can find your local Disney store here.
To learn more about the Share Your Ears campaign, visit ShareYourEars.org. Be sure to post photos with your Mickey ears and use the hashtag #ShareYourEars to participate!