Superplastic attraction coming to Area15 in Las Vegas

Superplastic’s “Mischief and Tomfoolery” Coming to Vegas

The attraction is currently under construction at the Area15 entertainment district, though details remain scarce. Superplastic describes the new venture as “an experiential space” and “an all-new type of experience, blending [Superplastic’s] signature brand of mischief and tomfoolery with art, hype culture, and fashion.”

“We’re thrilled to expand the Superplastic brand and characters to immersive entertainment,” said Jennifer van Dijk, CEO of Superplastic. “There is no better partner for us in this space than Area15. We have a deep interest in growing intellectual property and entertainment that blends the digital and physical worlds. This is something we can powerfully scale over time.”

“We welcome the addition of Superplastic to our growing collection of top-tier, globally recognized brands who have selected Area15 as the location for their first-ever experiential, brick-and-mortar attractions,” said Winston Fisher, CEO of Area15. “Soon our millions of visitors will have the thrill of interacting with Superplastic’s digital character universe in real life and in completely new and engaging ways.”

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