virtual reality

Max Action Arena opens at ICON Park with axe throwing, virtual reality, escape rooms, drinks, free parking and neighboring restaurants.

Max Action Arena, a new 8,000 square-foot entertainment center is coming this fall to ICON Park with VR, escape rooms, axe throwing and more.

Zero Latency has partnered with HTC to bring the next generation of immersive virtual reality entertainment to gamers at Icon Park in Orlando, Fla., minus the backpacks and wires for a distraction-free experience.

“Squid Game” is the ultimate test of survival skills, and, starting on September 21, 2022, fans can live it out via Immersive Gamebox in its first New York City venue.

Dave & Buster’s arcade and sports bars have added 10 never-before-seen games to their lineup, along with limited-time food and beverage offerings, during Summer in the Great Indoors.

Ghostbusters location-based virtual reality experience takes players into the world of ghost-busting, complete with proton packs and flying Ectomobilie.

Meta Quest VR Experience featuring Star Wars: Tales from the Galaxy’s Edge is a new Star Wars Virtual Reality experience at Disney Springs.

Dave & Buster’s Entertainment, Inc. has entered into an agreement that will lead to the acquisition of Main Event Entertainment for $835 million, with a projected closing of late 2022.

Theme parks and attractions worldwide use AR/VR technology to enhance guest immersion, but arts and entertainment company Meow Wolf has consistently been on the cutting edge of immersive entertainment.

Six Flags theme parks are known for thrill rides, but a Six Flags survey is gauging interest in new ideas for attractions and experiences.