Travis Kelce purchases stake in Six Flags with business partners
Travis Kelce along with JANA Partners and two other business executives invested in Six Flags with an approximately 9% ownership stake.
The following four parties now collectively own a 9% stake in Six Flags Entertainment Corporation as of Oct. 21, 2025:
- JANA Partners, an investment company
- Travis Kelce, NFL player and Super Bowl champion (and, of course, fiancée of Taylor Swift)
- Glenn Murphy, a consumer executive and currently CEO of FIS-Holdings Ltd.
- David Habiger, a technology and media executive and currently vice chairman of J.D. Power
JANA representatives hope to meet with the Six Flags board of directors “regarding opportunities to enhance shareholder value and improve the guest experience,” a JANA press release stated.
“I am a lifelong Six Flags fan and grew up going to these parks with my family and friends,” said Travis Kelce in a statement. “The chance to help make Six Flags special for the next generation is one I couldn’t pass up.”
Travis and his brother, Jason Kelce, have discussed their frequent childhood visits to Cedar Point in Sandusky, Ohio, on their podcast, “New Heights.”
Photo courtesy of Six Flags
“We look forward to working with the Six Flags board and management to unlock shareholder value for the benefit of all stakeholders,” said Scott Ostfeld, JANA managing partner.
Six Flags shared the following statement with Attractions Magazine about the investment:
We appreciate the perspectives of shareholders and take their feedback seriously as we continue to advance our initiatives to increase attendance, enhance our guest experience, and drive profitable growth and shareholder value.
Six Flags statement to Attractions Magazine, Oct. 21, 2025
Cedar Fair Entertainment Company and Six Flags Entertainment Corporation merged in 2024, forming a conglomerate of 56 theme parks and water parks. The global headquarters of Six Flags is in Charlotte, N.C., home of Carowinds.
Photo by Blake Taylor
In the 15 months since its merge with Cedar Fair, Six Flags has removed park presidents from all locations, reduced its full-time staff by more than 10%, and announced the permanent closure of its park near Washington, D.C., Six Flags America.
The company has also continued announcing and opening new attractions, including Tormenta Rampaging Run (opening at Six Flags Over Texas in 2026), Speedway Stunt Coaster (opening at Six Flags México in 2026), Phantom Theater: Opening Nightmare (opening at Kings Island in 2026), and a suite of new attractions themed to “The Conjuring” (which debuted at Carowinds, Cedar Point, Kings Island, and Canada’s Wonderland this Halloween season).
Stay tuned to Attractions Magazine for daily coverage of theme park news, trip reports, and exclusive interviews from Disney, Universal, and independent attractions around the world.
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