Universal Parks & Resorts launch new ‘Let Yourself Woah’ campaign with Kenan Thompson, Arturo Castro

by Brittani Tuttle

Universal Parks & Resorts have launched a new campaign featuring comedians Kenan Thompson and Arturo Castro called “Let Yourself Woah,” designed to show off the range of emotions guests experience when visiting Universal Orlando Resort and Universal Studios Hollywood.

universal parks

This new campaign encourages guests to immerse themselves in these “woah” moments, as they “embark on epic adventures that can’t be experienced anywhere else,” like riding on a motorbike through the Forbidden Forest with Hagrid, causing mischief with the Minions, or coming face-to-face with dinosaurs on Jurassic World – The Ride.

Thompson currently stars on NBC’s “Saturday Night Live,” and made his way to fame through the popular ’90s Nickelodeon shows “All That” and “Kenan & Kel” — which were both filmed on the Universal Orlando backlot. Castro created and stars in a hit comedy series, and took vacations to Universal’s parks growing up.

universal parks

“‘Woah’ means to me exactly what these parks do for you on a daily basis – on every ride, it’s like ‘Woah!'” said Thompson. “Universal’s theme parks hold a special place in my heart and it’s amazing to see how much they’ve grown since I worked here as a teenager. And now to be a part of a campaign for one of my favorite experiences in life… it’s almost like someone asking you if they can provide you an awesome time – of course, I say ‘bring it on!'”

universal parks

“It is so exciting for me to be able to capture that ‘Woah’ feeling I always felt as a kid,” said Castro. “I’ve been going to Universal since I was five years old, and bringing 25 of my family members to the parks last year was incredible! It’s our favorite place to visit, hands down.”

The “Let Yourself Woah” campaign will launch nationwide on Feb. 17, but you can check out a sneak peek below:

Let Yourself Woah | Universal Parks & Resorts

To learn more about Universal Parks & Resorts, visit UniversalParks.com.


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Carol Gause February 23, 2020 - 1:11 am

How did no one catch this before the campaign made its debut but woah is NOT a word! The correct spelling is WHOA! Seeing that ad and the misspelling makes this teacher cringe, like nails on a chalkboard.

Brian February 25, 2020 - 1:58 pm

100% with you on this. I see the misspelling on social media all the time, but have never seen it in an ad campaign before. Cringe!

Jane February 25, 2020 - 2:26 pm

Right , people! It’s WHOA!!! Fire the ad agency ! I can’t believe they are letting this campaign run as-is!!!

Carrie Young February 26, 2020 - 3:28 am

I’m glad to see that I’m not the only one that this egregious error bothers! They need to look up two words: WHOA, & PROOFREAD!

Peter February 27, 2020 - 8:33 pm

I just saw the commercial and IMMEDIATELY had to search online for comments on this error. I mean, really?!?! Somebody must have been canned. Errors happen but how many hands did this pass through?

Kristin July 1, 2020 - 11:43 pm

I hold a BA in English and I totally agree! I actually backed the ad up and watched it again to see if I imagined it!

Sharon H. February 29, 2020 - 5:51 pm

It is spelled: WHOA. Wh – same as when, what, where, why, etc. Spelling errors of this magnitude are inexcusable and ridiculous.

Amy Preston March 1, 2020 - 8:33 am

It makes me NOT want to visit the park. Shows a lack of attention to detail. If you cannot get something so simple correct, how is one to have confidence that a real concern in the park with a guest will be handled appropriately?

Jane March 2, 2020 - 1:32 pm

I wonder if they’ll do anything about this. It’s the stupidest advertising mistake I’ve seen in a long, long time. All those eyes this must have passed, and everyone missed it? It’s making me crazy!

Harry Potter March 1, 2020 - 8:49 pm

Exactly. Saw this as another gross American “gutter-speak”. Y’all is not a word either but everybody knows it’s southern slang & acceptable.
Woah is just a major spelling mistake which should have easily been caught if Universal actually cared.
Looks shoddy, appears that no-one cared and should be an embarrassment for all involved.

Janet April 3, 2021 - 11:55 am

Just saw the commercial again today, over a year after the campaign began. Nope, it’s still spelled “WOAH”. Embarrassing.

Woah June 10, 2021 - 9:50 am

“Woah” can be tied to popular music and dance moves that Gen Z recognizes. As an amusement park ad campaign I’m sure they didn’t have grammar in mind they had what connects to the audience they are marketing to.

Susan March 12, 2022 - 12:05 pm

This is hysterical! Today is 3/12/22 and I just saw this commercial. I had to go take Benadryl due to the hives caused by my seeing the incorrect spelling of whoa. So…. I did my usual internet search for an explanation and came across this site as it’s the first one to come up.
I absolutely adore all these replies/comments, and now already see my hives disappearing (not just as a result of the Benedryl).
Thank you all. (Notice I’m clearly not from the south, y’all.)


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