Walt Disney Company unveils new Disney Princess-themed hospital gowns
Walt Disney Company, in collaboration with Starlight Children’s Foundation, has launched a new line of Disney Princess-themed hospital gowns and pants to help inspire courage and empowerment in kids experiencing a hospital stay.
The Walt Disney Company and Children’s Starlight Foundation know how daunting it can be for kids undergoing a hospital stay, especially the moment when they have to trade their normal clothing for a hospital gown. To ease that transition, the two companies have collaborated toward a new line of Disney Princess-themed gowns and pants.
The Princess line is inspired by the iconic and heroic characters Ariel, Belle, Cinderella, Mulan, and Tiana, who join existing Starlight Gowns themed to Anna, Elsa, and Olaf from Walt Disney Pictures’ animated movie, “Frozen.”
The program is part of a long-standing partnership dating back to 2001, which includes the Star Wars: Force For Change virtual reality initiative. The Princess line joins previous hospital wear collections launched in 2017 themed to Disney characters such as Mickey Mouse and Goofy, plus Star Wars characters and Marvel super heroes.
Adam Garone, CEO of Starlight Children’s Foundation, said, “It’s an honor to work with Disney for the last 20 years to deliver happiness to seriously ill kids across the country. For many hospitalized kids, one of the most stressful moments during their hospital journey is when they take off their own clothes and put on a hospital gown. We’ve seen how Disney-themed Starlight Hospital Gowns have transformed this moment — bringing smiles when these kids need them the most. The new Disney Princess-themed Starlight Hospital Wear will provide much-needed courage and inspiration for children in need, and will help make their time in the hospital brighter.”
More than 140,000 Disney-themed Starlight gowns have been delivered to hospitalized children since the start of the program, helping to “reimagine” the journey for seriously ill children and their families, and each gown is designed with snaps and ties that provide better coverage, and allow for easier access during medical procedures.
Along with hospital wear, Disney has also delivered over 60,000 care packages containing toys, books, and games that provide a sense of normalcy and comfort during children’s stays.
“Disney Princesses and Frozen characters are among the most recognized and beloved around the world, and especially among children. We’re so delighted to be collaborating with Starlight Children’s Foundation to create these Starlight Gowns as part of the Disney Ultimate Princess Celebration this year,” said Jenny Cohen, executive vice president corporate social responsibility. “Our hope is that these Disney-themed gowns will provide children joy and comfort throughout their hospital stay and inspire children to show off their own courage and kindness, just like the heroes of these magical adventure stories.”
The Disney Princess-themed hospital wear will be donated to children’s hospitals in the U.S. later this year. To learn more, visit Starlight.org/Disney.