Area15, well known in Las Vegas for its award-winning immersive entertainment, has just announced it will open its second location in 2024, right in the heart of Orlando’s tourism corridor.
The 300,000-square-foot entertainment, shopping, and dining district will be located just off Interstate 4 at the intersection with Darryl Carter Parkway, where it will be in good company with other recent developments including near-neighbors White Castle, Portillo’s, and the upcoming AdventHealth ER developed in cooperation with Walt Disney World.
The purpose-built facility will feature distinct attractions, interactive art installations, and ground-breaking technology, along with unique retail, bars, and dining outlets.
An ever-changing roster of live concerts, limited-time art exhibitions, and shows that push the boundaries will also be highlights at the venue. More information on these events will be announced in the coming months.
“Area15 was built for today’s social dynamics,” said Winston Fisher, chief executive officer, Area15. “Sophisticated consumers are gravitating toward artful new forms of entertainment, where the lines between commerce and experience economy blur. Area15 Orlando is the ideal city for our second location, providing an ecosystem where innovative design, best-in-class attractions, integrated storytelling, monumental art installations, extraordinary technology, and distinctive retail thrive together.”
Orange County Mayor Jerry Demings added, “We look forward to welcoming Area15 to Central Florida. In addition to the synergy with our world-class theme park and entertainment industries, Area15 will amplify the region’s efforts to lead in the art and culture space.”
Visit Orlando’s President and Chief Executive Officer, Casandra Matej, also expressed enthusiasm for the new venture, saying, “Area15 is an exciting addition to our region’s roster of world-class attractions that will enhance our destination’s arts and culture offerings for both leisure and meetings visitors from around the world.”