Disney and Dude Perfect strike major deal spanning parks, sports and entertainment
The Walt Disney Company announced a partnership with YouTube creators Dude Perfect. The company-wide creative partnership with the Texas-based sports and entertainment group spans entertainment, sports, consumer products, and experiences across Walt Disney World.
Who and what exactly is Dude Perfect and why would The Walt Disney Company form a partnership with them? In this article, we will examine the group’s origins and accomplishments, and discuss what the partnership might entail.
Who is Dude Perfect?
The YouTube group Dude Perfect was founded in 2009 when Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert, and Cody Jones were all students at Texas A&M and decided to start a trick-shot YouTube channel.
It has since grown into a fully-fledged production company, with an 80,000-square foot facility in Frisco, Texas, and a full slate of programming and brand deals.
Dude Perfect’s content has expanded into multiple subchannels, including outdoorsy content, video games and travel. Most videos are upbeat and overall fairly positive, aimed at pre-teens through young adults. There’s even a “Dude Perfect Interns” channel which focuses on the group’s actual interns and helps reach a young audience.
What the Disney and Dude Perfect partnership includes
This new Disney Dude Perfect deal offers plenty of possibilities. Dude Perfect has talked about building its own entertainment destination, has already created content for Disney Parks, and has a small Dude Perfect attraction in Texas.
Still, before anyone starts sketching a 330-foot trick shot tower next to Cinderella Castle, one thing needs to be clear: Disney hasn’t announced any specific theme park attraction or in-person experience.
Courtesy of The Walt Disney Company
However, Disney previously announced its intent to work with digital content creators, so this may be the first of many such deals to come.
Disney Dude Perfect deal: What is confirmed
- Disney is calling the agreement a “company-wide creative partnership” with Dude Perfect.
- The deal spans entertainment, sports, consumer products, and experiences.
- Some Dude Perfect content, including select short-form library content, will come to Disney+.
- Dude Perfect will also create original content tied to Super Bowl LXI, the 50th anniversary of Star Wars, and “Avengers: Doomsday.”
- The deal builds on an existing relationship, including the creators’ video “Going to Every Disney Park in 75 Hours.”
“Disney has always been a place where great storytellers come to create, and Dude Perfect brings a distinctive voice and an inventive approach to everything they do,” said Asad Ayaz, Disney’s chief marketing and brand officer, in a statement. “By building on our longstanding relationship, we’re able to give fans even more ways to experience and be part of the Disney stories they love.”
“We’ve been Disney kids forever, from wearing out the VHS tape of ‘The Lion King; to making core memories as a family at Disney World,” added Dude Perfect co-founder Garrett Hilbert.
“Disney taught us to go big and dream, and that has shaped everything we’ve built. Now, we get to make more of those dreams come to life with the Disney team, and we can’t wait to bring our fans along for the ride.”
What has not been announced
Disney has not said where any “experiences” would take place, when they might arrive, or whether they would involve Disney Parks at all.
In Disney speak, “experiences” can mean a lot of things, from live tours and sports events to retail pop-ups and cruise programming. Until Disney or Dude Perfect says more, anything beyond the content and product side of the deal is speculation.
Dude Perfect already has a presence in attractions
The group has built an 80,000-square-foot headquarters, DPHQ3, at The Star in Frisco, Texas, near Universal Kids Resort. Also in 2024, Dude Perfect raised $100 million from Highmount Capital to push further into live events and products, two areas where Disney has deep expertise.
In recent months, Dig World has been in the news. The Texas-based construction-themed adventure park announced in July 2025 that its second location at Simon’s Grapevine Mills, near Dallas, would feature construction-inspired trick-shot attractions created with Dude Perfect, complementing the park’s real equipment experiences.
Photo courtesy of Caterpillar
The Dude Perfect Zone opened July 11, 2026, at Dig World in Grapevine, Texas. Developed in partnership with Dude Perfect, the exclusive area features three construction-themed trick-shot challenges: Barrel Ball, a basketball challenge using a boom lift; Putts & Bolts, which transforms an excavator into an oversized golf putter; and Truck Chuck, a football-throwing challenge involving a scissor lift. The interactive attractions are part of Dig World’s second location, which also allows visitors to operate modified construction equipment.
A history with Disney Parks
Dude Perfect is no stranger to Disney Parks. Their “Going to Every Disney Park in 75 Hours” project saw the group visit all 12 Disney parks across six resorts worldwide in 75 hours, matching the existing world record.
The new agreement significantly builds on that relationship.
For now, expect Dude Perfect content on Disney+ and Disney platforms, with the in-person side of the deal still a blank slate. We will update this story as soon as Disney or Dude Perfect shares details.
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