Video: Exclusive guided tour of the Jurassic Park Tribute Store

In celebration of the 30th anniversary of the original “Jurassic Park” movie, Universal Orlando has opened another popular Tribute Store, and this one may be their best yet. Our reporter Seth Kubersky got an exclusive tour led by the project manager, and we have the full video for you.

Universal calls it “A store more than 65 million years in the making.” First opened on May 26, 2023 in the Universal Studios Florida theme park, this immersive retail location is more than just a bunch of products for sale. You can explore the history of the blockbuster movie as you venture through a series of themed rooms that highlight everything from pre-production elements like storyboards and blueprints, to photo ops that recreate memorable scenes from the iconic film.

Of course, you can also buy almost everything Jurassic Park that you can think of, including exclusive 30th anniversary merchandise like apparel, hats, key chains, plush, collectibles, and more.

Thanks to Universal Orlando Visual Merchandising Project Manager Sara Hollars for the tour. Watch as she tells some behind the scenes stories, shows you Easter eggs to look out for, and presents some of the history of the Jurassic Park movie you can experience inside: