Mattel launches new Barbie doll and accessory collection ahead of new movie

Ahead of the highly anticipated “Barbie” movie, Mattel has launched a new line of dolls, accessories, games, and more toys styled after the film’s characters. The new Barbie The Movie collection from Mattel launched on June 1, 2023.

New Barbie The Movie collection of dolls and accessories from Mattel
Images courtesy of Mattel

The signature items in this new collection are, of course, the dolls, which emulate “the Barbiecore and Ken-ergy” of the upcoming movie. Each of the dolls is styled after Barbie, Ken, and other characters of Barbie Land and beyond.

“Barbie the movie is a monumental moment for the brand, and we cannot wait for fans to experience Barbie like never before on the big screen,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel. 

Barbie movie

The New Barbie The Movie Collection

  • Barbie The Movie Doll in Pink Gingham Dress – A vintage-inspired pink and white gingham dress with daisy chain necklace and pastel pink heart-adorned pumps
  • Barbie The Movie Ken Doll Pastel Stripe Matching Set – A beachy, pink and mint green striped matching set with surfboard.
  • Barbie The Movie Doll Plaid Matching Set – A three-piece matching pastel plaid set with puffy skirt, cropped jacket, and matching blouse
  • Barbie The Movie Doll Pink Western Outfit – A Western-themed matching pink denim vest and flare jeans with cowboy hat and boots
  • Barbie The Movie Ken Doll Denim Matching Set – An all-Demin look with open vest and matching light wash jeans
  • Barbie The Movie Doll Gloria Pink Power Pantsuit – A three-piece pink suit featuring satiny blazer, matching blouse, and pinstriped trousers
  • Barbie The Movie Doll Gold Disco Jumpsuit – A sequined disco jumpsuit featuring big disco hair, metallic jewelry and golden heelsBarbie The Movie Ken Doll Gold and White Disco Tracksuit – A white tracksuit with metallic gold color-blocked sleeves and a shiny “K” accent
  • Barbie The Movie Doll President in Pink and Gold Dress – A full, satiny gown with sparkly off-shoulder bodice and gold accents on the skirt
  • Barbie The Movie Fashion Pack – Includes three iconic Barbie outfits from the movie: a blue and white sundress, gingham pink blouse and short set, and pajama outfit
  • Barbie The Movie Pink Corvette Convertible – Featuring a retro silhouette and pink paint job, with film-inspired details like white wall tires and chrome rims

Mattel’s other brands, including Hot Wheels and Fisher Price, also have new products styled after the “Barbie” movie.

  • Uno Barbie The Movie – Includes characters and scenes from the movie, including a special “Played With Too Much” rule card
  • Little People Collector Barbie The Movie – Barbie, President Barbie, Ken, and Gloria are made into Little People size figures
  • Hot Wheels RC Barbie Corvette – Barbie pink 1956 Corvette Stingray that can fit two Barbie dolls
  • Hot Wheels Die-Cast Pink Corvette -1:64 scale replica in Barbie pink with Barbie deco
  • Mega Dreamhouse – Replica of the iconic 3-story DreamHouse from the film.
Barbie Mega Dreamhouse

All of the new products from the Barbie The Movie collection are available now from retailers nationwide and Mattel’s online shop. And more “Barbie”-themed products, toys, and accessories are coming soon.

“Barbie” the movie, starring Margot Robbie as Barbie and Ryan Gosling as Ken, arrives in theaters on July 21, 2023.

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