5 unexpected “Devil Wears Prada 2” merch drops, from toys to luxury pajamas
The Devil Wears Prada 2 is turning a fashion-forward franchise into one of the most unexpectedly wide-ranging merchandise rollouts of the year, with products spanning everything from collectible toys and beauty tools to mass-market apparel and premium sleepwear.
Twenty years ago, a movie based on a book about an actual job opened in theaters and performed rather nicely at the box office. The first “The Devil Wears Prada” opened in June 2006 and earned more than $326m worldwide. Now, twenty years later, its sequel is getting the full Disney powerhouse merchandise treatment.
The merch rollout tied to The Devil Wears Prada sequel is unexpectedly wide, stretching from collectible toys to luxury sleepwear and mass-market apparel.
Most surprising Devil Wears Prada 2 merchandise
Here are five of the most surprising “The Devil Wears Prada 2” merchandise drops.
1) Little People Collector set (toy/collector)
A dialogue-driven fashion film getting a Fisher-Price-style collector set is not an obvious crossover. This lands squarely in adult collector territory, not traditional toy merchandising.
Little People Collector sets have emerged in recent years, pulling on the Millennial need to combine adult interests with toys of childhood past.
Courtesy of Disney
Little People Collector set – $26.99
- Includes Andy Sachs, Miranda Priestly, Nigel, and Emily
- Figures stand just over 2.5 inches tall
- Packaged as the Runway magazine office with hidden details
2) Walmart Scoop collection (mass fashion)
This is one of the biggest surprises in scale. A full runway-inspired collection at Walmart shifts the brand into accessible, everyday fashion at a national retail level. While “The Devil Wears Prada” storyline focuses on high-end fashion, the main character Andy comes from humble beginnings.
The Walmart clothing collection for “The Devil Wears Prada 2” aims to reach a budget-conscious, but fashion-appreciating audience.
Courtesy of Disney
3) Old Navy throwback apparel (nostalgia retail)
Old Navy is drawing directly from the first film’s iteration of Andy rather than focusing solely on the sequel. The lineup centers on wearable, everyday staples, with the cerulean sweater serving as a clear nod to one of the movie’s most quoted fashion moments.
Old Navy items – approx. $19.99–$49.99
- Baseball hat (~$19.99)
- Cerulean cable-knit sweater (~$49.99)
Courtesy of Disney
Courtesy of Disney
4) Pitchfork makeup brushes (beauty)
Instead of focusing purely on fashion aesthetics, this set focuses on the film’s devil iconography. The pitchfork high heel is a symbol of the two movies and a punchy, bold detail.
Mad Beauty brush set – approx. $15–$25 range
- Four-piece face set (powder, blush, foundation, eyeshadow)
- Red pitchfork-shaped handles inspired by the film’s logo
- Dense synthetic bristles for full-face application
The Mad Beauty brush set is available at Walmart and other retailers. There are plenty of other Mad Beauty x Disney collaborations to explore.
Courtesy of Disney
5) BedHead pajama collection (premium lifestyle)
The BedHead PJs collaboration brings the film into the sleepwear category with women’s pajama sets priced from about $98 to $120 and men’s pieces ranging from $68 to $110. Made from stretch jersey fabrics with fashion-inspired prints, the collection positions the brand within a more premium lifestyle space.
“The Devil Wears Prada 2” is turning a fashion-forward franchise into one of the most unexpectedly wide-ranging merchandise rollouts of the year. “That’s all.”
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