Wendy’s may have Minions toys and collectibles for the new summer movie
Wendy’s appears to be teasing a new Minions-themed promotion tied to this summer’s upcoming Minions vs. Monsters release, and fans are already connecting the dots thanks to a series of glitchy social media posts.
The fast-food chain shared multiple “security footage” style clips on Instagram featuring the phrase “bee-do bee-do” — a recognizable Minion alarm sound — along with warnings about “mischievous activities happening at Wendy’s.”
Beginning July 1, “Minions & Monsters” will hit theaters with what looks to be an over-the-top animated movie about James the minion, who himself wants to make his own movies. Minion mayhem ensues when real monsters wreak havoc.
The teaser from Wendy’s showed a distorted kitchen security camera feed labeled “Wendy’s Cam,” and featured a blurry yellow figure hidden behind static effects. Fans in the comments immediately began speculating about a Minions collaboration and possible Happy Meal-style kids’ meal toys.
With summer movie season upon us, it’s time for the movies to not only battle at the box office, but as well in merchandise collections and meal opportunities.
The timing also lines up with Universal’s larger summer push around the Minions franchise, including themed entertainment offerings at the parks. Our Universal summer activities guide recently highlighted new Minions-focused activations and seasonal experiences debuting this summer.
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