Butterbeer Season 2026 brings Goldfish, Hershey’s Kisses, Cinnabon, and more to stores nationwide

Butterbeer Season has begun at Universal Orlando Resort and other Universal theme park locations. However, the celebration is not limited to the theme parks. The entire Wizarding World is raising a frothy glass as Butterbeer Season officially returns to celebrate25 Years of Magic.

As part of the ongoing anniversary festivities for “Harry Potter and the Sorcerer’s Stone,” Warner Bros. Discovery is launching a global celebration packed with new treats, returning fan favorites, exclusive merchandise, and immersive experiences.

Butterbeer Season 2026: What’s New in U.S. Stores

Running now through May 31, Butterbeer Season 2026 invites fans to indulge in the iconic butterscotch-and-cream-soda-inspired flavor in more ways than ever before.

And if you’re in the United States, Butterbeer is no longer just a theme park treat. This year’s retail rollout is one of the largest yet, with grocery aisles, big box stores, candy shops, and even national restaurant chains getting in on the magic.

Coffee Mate Harry Potter Butterbeer Creamers

Your morning coffee just got a magical upgrade with three Butterbeer inspired creamers from Coffee mate:

• Butterbeer Flavored Creamer
• Butterbeer Flavored Zero Sugar Creamer
• Butterbeer Flavored Cold Foam Creamer

Inspired by the film series, these creamers bring rich butterscotch flavor and creamy sweetness straight to your mug with no trip to Hogsmeade required.

Additional Butterbeer Season 2026 Treats

Peeps Butterbeer Marshmallow Chicks (Walmart Exclusive) – Just in time for spring, Peeps is offering Butterbeer-flavored Marshmallow Chicks exclusively at Walmart locations across the U.S. The seasonal treat blends classic marshmallow sweetness with Butterbeer flavor, making them a standout addition to Easter baskets and themed snack boards.

McCormick Harry Potter Butterbeer Finishing Sugar & Flavor – For home bakers and kitchen witches alike, McCormick’s new Butterbeer lineup includes:

The Limited-Edition Lineup Includes:

• McCormick Harry Potter Butterbeer Finishing Sugar ($3.99 MSRP): Mix a dash or two into cookie or brownie batter to add the buttery sweetness of cooked caramel and a hint of vanilla to every bite (and maybe even earn a few extra house points from Professor McGonagall).
• McCormick Harry Potter Butterbeer Flavor ($14.99 MSRP): Reminiscent of the foam on a mug of Butterbeer, create a captivating taste experience by adding a few drops to your favorite recipes like pancakes and cupcakes, to ice cream floats and hot chocolate. The iconic flavor is sure to provide an enchanting blend of smooth caramel and a creamy sweetness that you won’t find in wizarding textbooks

“We’re excited to work with Warner Bros. Discovery Global Consumer Products to bring the flavor of Butterbeer™ to life in a whole new way,” said Giovanna DiLegge, vice president of marketing, U.S. Consumer, McCormick. “With just a sprinkle of our McCormick^® Harry Potter™ Butterbeer™ Finishing Sugar or a drop of the Flavor, fans can turn everyday dishes into enchanting creations that feel straight out of the Great Hall.”

Cinnabon – For the first time, Cinnabon joins Butterbeer season as a national restaurant partner in the U.S. Guests can enjoy:

• A Butterbeer Bon
• A Butterbeer-inspired beverage

Available for a limited time at participating U.S. locations, the collaboration blends Cinnabon’s signature cinnamon roll with Butterbeer-inspired sweetness.

Returning Favorites for Butterbeer Season 2026

Several popular Butterbeer snacks are making their highly anticipated return to American shelves.

Goldfish Butterbeer Flavored Grahams – Back by popular demand, these graham-style Goldfish crackers capture butterscotch notes in a sweet, snackable form. Available at national retailers and online while supplies last, they remain one of the most playful Butterbeer-inspired snacks on the market.

Hershey’s Harry Potter Butterbeer Kisses – Hershey’s is bringing back its Butterbeer-flavored Kisses, combining cream soda and butterscotch flavors into individually wrapped candies. Each bag features limited-edition Harry Potter-themed foil wrappers, making them both collectible and shareable.

Keebler Harry Potter Butterbeer Fudge Stripes – Keebler’s seasonal favorite returns with:

• Butterbeer-flavored cookies
• Frothy-inspired fudge drizzle
• Four film-inspired cookie designs

“Fans spoke, and Keebler listened,” said Gabrielle Young, brand manager, Keebler Fudge Stripes. “The passion for these cookies in year one was extraordinary. We’re thrilled to bring the Harry Potter series’ signature Butterbeer flavor back to the cookie aisle, giving consumers a fun and tasty way to celebrate the Butterbeer Season together.”

The limited-time cookies will be available at retailers nationwide while supplies last, making them a must-grab for fans building Butterbeer snack spreads.

Orly Butterbeer Nail Collection

Beauty lovers can also get in on the magic with Orly’s returning Butterbeer-inspired nail collection, including:

• Butterbeer Scented Iridescent Nail Polish Topper
• Scented Nourishing Cuticle Oil
• Scented Hydrating Cuticle Froth
• Scented Quick Dry Nail Spray

The collection launched March 1 at ORLYBeauty.com and Ulta.com for a limited time.

Running Press Butterbeer Mini Mug Set

This collectible set includes:

• A 3½-inch Butterbeer glass mug inspired by the films
• A 48-page Butterbeer guide
• A themed coaster

Available online while supplies last, it’s a perfect display piece for collectors celebrating 25 Years of Magic.

Butterbeer Season 2026 Merchandise

• Maryland Cookies – The UK’s no.1 Cookie brand has teamed up with Harry Potter to launch a limited-edition, Butterbeer cookie – a cookie with white chocolate chips and caramel flavor pieces inspired by the flavor of Butterbeer. 
• Brendon Harry Potter Imagine Ink & Harry Potter & Sticker-By-Number Crystal Masterpiece: Butterbeer Sweets & Treats – Harry Potter Imagine Ink 16‑page booklet includes a mess‑free Magic Ink marker that reveals hidden colors and surprises. It is portable and perfect for young Harry Potter fans. Additionally, the Harry Potter & Sticker-By-Number Crystal Masterpiece: Butterbeer Sweets & Treats offers a sparkling Butterbeer‑themed artwork using epoxy jewel stickers. Includes a wooden frame and instructions, all in a display‑ready box. Available at Albertsons.
• Timex Butterbeer Watch – Celebrate wizarding style with a blue woven strap, gold-tone face, and a charming Butterbeer mug icon at the center.

• iPass – Available at 7-Eleven stores, Eslite online store, and Eslite physical bookstores throughout Taiwan beginning March 4. The Harry Potter “Butterbeer” 3D iPass card features a cleverly engineered structure within its design. Inside, it includes a special, flowing amber “Butterbeer-like” visual effect: gently shaking the card creates a lively, moving effect.
• EB Games & Zing Pop Culture – from accessories to drinkware and apparel, each Butterbeer Season 2026 item seeks to capture the warm, nostalgic charm of Butterbeer through vintage‑inspired designs, golden hues, and classic wizarding world motifs. The range includes a miniature tankard keychain, a set of four stylized coasters, a detailed glass mug, and a bold unisex T‑shirt. Together, these products offer fans a way to bring a touch of the iconic beverage into everyday life. The Butterbeer range will be available in over 130 Zing Pop Culture and Hybrid stores, as well as on both the Zing Pop Culture and EB Games Websites.  Check your local store for details.
• HUMAN – The Harry Potter Butterbeer Collection by HUMAN draws inspiration from the warm tones and signature flavors of the iconic Butterbeer, reimagined in sleek, sporty silhouettes and refined accents. Designed for comfort and ease, each piece is made for travel, leisure, and effortless summer styling. The Butterbeer-inspired hues and design details are designed to evoke the atmosphere of the Leaky Cauldron, expressed through a clean, modern aesthetic.

Butterbeer in the Theme Parks

While U.S. stores are packed with Butterbeer flavor this season, theme park fans can also celebrate at Universal Orlando Resort and Universal Studios Hollywood.

Guests visiting The Wizarding World of Harry Potter can enjoy the returning Butterbeer Cream Puff in Hollywood. In Orlando, wizarding world fans can sample the new exclusive Butterbeer-flavored waffles, cupcakes, cookie sandwiches, candy apples, and more.

Global Experiences & Fan-Focused Activations

Butterbeer Season goes beyond products, bringing the magic to fans in multiple ways around the world.

Fans can look forward to touring Butterbeer Trucks and Harry Potter themed fun (locations soon to be announced). Keep an eye on www.harrypotter.com for news.

Fans can also experience pop-up activities, themed in‑game celebrations and activities in Zynga’s Harry Potter: Puzzles & Spells and Jam City’s Harry Potter: Hogwarts Mystery, plus special in‑store moments and limited‑time offerings at official Harry Potter locations worldwide. 

North America

• Harry Potter: The Exhibition Enjoy the iconic beverage in the Dallas retail shop after enjoying the experience. Fans can also experience specially themed after‑hours events and explore exclusive merchandise available year‑round—perfect for collectors and world of Harry Potter enthusiasts.
• Harry Potter Shops in New York and Chicago will debut new Butterbeer‑themed food and beverage offerings, including Butterbeer Time Turner Cookies, Butterbeer Cake Jar and Butterbeer Rice Crispy.

Latin America

• Cacau Show will debut two Butterbeer‑inspired chocolate treats: a milk chocolate bar and a milk chocolate truffle, both filled with creamy Butterbeer flavor. Fans can also enjoy a collectible combo featuring a themed mug and seven Butterbeer truffles. Products launch in March, online and across more than 5,000 Cacau Show stores nationwide.
• Riachuelo will introduce a Butterbeer‑inspired collection featuring six coordinated items, available online and at FanLab beginning March 2026. The range includes a collectible Butterbeer “B” crest mug; two graphic T‑shirts inspired by Hogsmeade, the Three Broomsticks, and vintage wizarding design; and accessories including a metal bottle opener, branded lanyard, and enamel‑style Butterbeer crest pin.

Fans can also take part in Butterbeer tastings at select Cacau Show stores and Riachuelo FanLab locations, with participating venues to be announced via official social channels.

Asia-Pacific

• Universal Beijing Resort – Limited-time Butterbeer Cream Puff and a collectible 25 Years of Magic Butterbeer Stein debut this spring.
• Universal Studios Japan – Guests can enjoy a limited-time Butterbeer Cream Puff and themed merchandise at Filch’s Emporium.
• Harry Potter: Visions of Magic – Singapore – Limited-edition Butterbeer cupcake, cake pop, and macaron, plus special ticket packages and giveaways.
• Chadstone in Melbourne – Butterbeer will be part of a 25th anniversary retail celebration in April.

Europe, Middle East, and Africa

• Warner Bros. Studio Tour London – The Making of Harry Potter – For the first time ever, Hot Butterbeer debuts at the Butterbeer Bar beginning March 1. Additional new treats include Butterbeer Fudge, Butterbeer Bundt Cake, Butterbeer Pancakes, and Butterbeer Lattes. The Studio Tour will also host a Butterbeer competition and interactive film-location quiz via QR code.
• Harry Potter: The Exhibition (Budapest & Dresden) – Fans can enjoy Butterbeer in the retail shops and browse exclusive merchandise year-round.
• Au Bureau – The restaurants in France will host Butterbeer celebrations May 6–31 across 215 locations with themed décor and specialty treats.

More Magic Ahead

Butterbeer Season is just part of the broader 25 Years of Magic celebration. Fans can also expect:

• The return of Back to Hogwarts
• Limited-edition anniversary collections
• Global commemorative releases
• A special time-limited theatrical re-release of Harry Potter and the Sorcerer’s Stone

For updates, fans can visit HarryPotter.com. Butterbeer Season runs through May 31, so grab your mug, call your friends, and toast to 25 years of magic.