Activate Games gets players up and moving in a mash-up of digital gaming and family-friendly competition

Activate Games gets players up and moving in a mash-up of digital gaming and family-friendly competition

Activate Games is opening a new high-tech indoor experience at American Dream entertainment venue in East Rutherford, N.J. that will blend live-action gaming and real-life competition, expanding its existing line-up of family-friendly fun.

Q&A: Jim MacPhee, former COO at Walt Disney World, talks about the creation of MyMagic+
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Q&A: Jim MacPhee, former COO at Walt Disney World, talks about the creation of MyMagic+

The Next Generation Experience – project name for what became My Disney Experience – started as an eight-week exploration into making Walt Disney World’s guest experience seamless, from the initial planning stage to the visit to the return home, and ended up as an eight-year project that transformed the business.