Betty Crocker turns 105 at every U.S. Museum of Ice Cream this October
Betty Crocker celebrates 105 years with birthday ice cream at all five U.S. Museum of Ice Cream locations, plus special events in New York City and Las Vegas.
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Wax figures lose hair, break fingers and battle Florida humidity
Wax figures lose hair, break fingers and struggle with Florida humidity, too. Meet the small team keeping Madame Tussauds Orlando’s celebrity collection ready for every close-up.
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(Review) The Lucas Museum of Narrative Art is a love letter to the populist power of stories
Attractions Magazine was granted the opportunity to explore the Lucas Museum of Narrative Art prior to its official opening. This 300,000-square-foot museum spans more than Lucas’s own works. Join us as we share thoughts, tips, and reflections, and give you a preview of what you can expect during your visit.
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‘Star Wars: The Experience’ arrives in 2027 with immersive galleries and carbon-freeze photo op
Star Wars: The Experience – A Journey Through the Galaxy, is a world premiere exhibition opening at The Franklin Institute on February 13, 2027, as part of the Star Wars 50th anniversary celebration.
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National Geographic unveils new Museum of Exploration after $300 million overhaul
National Geographic’s new Museum of Exploration transforms decades of unforgettable stories into an immersive experience designed to spark curiosity and inspire future explorers.
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Smithsonian Starstruck: an immersive VR experience opens at Orlando’s Fever Hub
Explore the galaxy without ever leaving Earth with Smithsonian Starstruck: An Immersive Experience, a new virtual reality attraction now open at the Fever Hub in Orlando. This indoor virtual reality activity is 15 minutes from Epic Universe.
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Evel Knievel Experience turns America’s greatest daredevil into a Las Vegas attraction
From roaring stunt bikes to a vibrating VR jump experience, the new Evel Knievel Experience in Las Vegas transforms one of America’s greatest daredevils into a larger-than-life immersive attraction packed with legendary artifacts, crash stories, and high-adrenaline nostalgia.
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Hasbro’s The Play District hopes to unbox a new way to play beyond toys
The Play District is headed to Pigeon Forge, Tennessee, bringing together NERF Action Xperience, Peppa Pig Playtime and Planet Playskool in a new Hasbro-branded entertainment destination opening in 2027.
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‘How to Train Your Dragon: Flight Academy’ brings Berk to Philadelphia for free
For anyone who’s ever dreamed of soaring beside Toothless, this free Philadelphia experience offers the chance to step into Berk, embrace your inner Dragon Rider, and rediscover the courage and wonder that made “How to Train Your Dragon” so unforgettable.
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Machu Picchu: Journey to the Lost City is Orlando’s newest virtual reality experience
Developed in collaboration with Virtual Worlds, a studio specializing in immersive technology and virtual reality experiences, Machu Picchu: Journey to the Lost City blends historical inspiration with more imaginative elements designed to appeal to guests of all ages.
