Bluey is coming to Barbie, Hot Wheels, UNO and more Mattel brands
Bluey and Bingo are headed into the worlds of Barbie, Hot Wheels and several other major Mattel brands. Mattel and BBC Studios announced a new multi-year global licensing partnership Sept. 15 that will bring “Bluey” products to Barbie, Hot Wheels, Fisher-Price Little People, Polly Pocket and UNO. The first products are expected to arrive in fall 2026.
The agreement expands Mattel’s relationship with BBC Studios across five of the toy company’s established brands. Specific release dates, prices and retailers have not yet been announced.
Bluey joins five Mattel brands
The partnership will introduce Bluey and other characters from the animated series across several types of toys and games.
Barbie Cutie Reveal will feature dolls dressed as Bluey and Bingo, while Hot Wheels will introduce vehicles inspired by the series. Fisher-Price Little People products will feature Bluey, Bingo, Bandit, Chilli and other characters through figures and playsets.
Bluey is also coming to Polly Pocket through compact playsets, while UNO will receive a Bluey-themed version of the card game. Mattel has not revealed product images or additional details for most of the lineup.
Nick Karamanos, Mattel’s head of entertainment partnerships, said the collaboration will bring Bluey and her family and friends into several Mattel brands.
“Bluey” is produced by Ludo Studio for ABC and BBC Studios. The Australian animated series follows Bluey, a Blue Heeler puppy, alongside her younger sister Bingo and parents Bandit and Chilli.
Courtesy of Ludo Studio
Bluey Mattel toys arrive this fall
The first products from the partnership are scheduled to launch globally beginning in fall 2026. Additional product details are expected closer to release. Mattel has not announced whether all five collections will debut at the same time or provided exact on-sale dates.
Bluey at theme parks
Bluey has also become a growing presence at Disney theme parks in 2026. “Bluey’s Best Day Ever!” debuted March 22 at Disneyland Park, transforming Fantasyland Theatre into the grounds of Bluey’s school with live appearances by Bluey and Bingo, games, music and interactive play areas.
At Walt Disney World, Bluey’s Wild World opened May 26 at Conservation Station in Disney’s Animal Kingdom. The experience includes games and activities with Bluey and Bingo, along with nearby opportunities to see animals native to Australia.
Bluey and Bingo are also appearing aboard select Disney Cruise Line sailings in 2026 for character greetings, dance parties, games and other activities.
With Bluey now at Disney parks and headed to some of Mattel’s biggest brands, 2026 is a very big year for everyone’s favorite Heeler family.
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